Secure Your Tickets for opti 2014 and Be Perfectly Prepared

optiEven at this early stage, opti 2014 is ensuring on a complete range of services for its participants. From discounts for those traveling to Munich to luggage service for Lufthansa passengers; from the online catalogue to the opti app, the international trade show for optics and design gives trade visitors several ways to be perfectly prepared. Online tickets for opti from 10 to 12 January 2014 are now available at www.opti.de/en/tickets.

opti takes place annually at the beginning of the year and is held at fairground Messe München. As the international trade show for optics and design, it presents the entire spectrum of optics ranging from frames, ophthalmic lenses, contact lenses and low-vision products to shop set-up, technical equipment and devices.

opti exhibitors and visitors can enjoy special fares for their flights to Munich. For example, Lufthansa is offering discounts of up to 10 per cent on airfare (additional information at www.opti.de/en/lufthansa) as well as a special extra service at the show’s Lufthansa counter. On the day of their departure, the airline’s guests can go to the counter to check their luggage, which will then be taken directly to their plane. As in the past, passengers of all airlines can take advantage of free shuttle-bus service from the airport to the fairground. Buses depart from the Munich airport and from Entrance North of the fairground Messe München every 30 minutes. Incidentally, the Munich airport offers the best connections to destinations throughout Europe and beyond. Approximately 100 airlines provide regular service to more than 240 destinations in 68 countries.

New Sales Representative

salesrepConcept Eyewear announces a new sales representative, Tracey Davis, for the Alberta territory.

Tracey brings 23 years of experience in the optical industry, having worked as an optometric assistant and ophthalmic assistant. She is married to a former optician and is a part-owner of Insight Medical. She feels that with her experience and outgoing personality, becoming a frame representative was the perfect way to round off her career.

Tracey will be carrying Concept Eyewear’s V.Design, V.Design Kids, Bovelo and K.A.P. Design collections.

New Transitions Signature VII Lenses Offer a Superior Way to See the World

transitionsFurther pushing the boundaries of adaptive lens technology, Transitions Optical, Inc. has launched its most responsive everyday adaptive lenses ever: Transitions® Signature VII lenses with Chromea7™ technology. Available Jan. 7, 2014, Transitions Signature VII lenses will replace Transitions® VI lenses in the Transitions family of products as the optimal lens for maximum indoor clarity and responsiveness to UV outdoors.

Through its revolutionary product development model – Life360™ – Transitions Optical developed Transitions Signature VII lenses to be more responsive in more situations, testing them in more than 200 conditions representing real-life lighting situations, including various temperatures, weather conditions and geographies. New Transitions Signature VII lenses use the patented Chromea7 technology, an exclusive dye formulation that allows the lenses to be more reactive to indirect sunlight and reflected sunlight, and become even darker on hot days. Transitions Signature VII lenses provide this outstanding outdoor performance without sacrificing indoor clarity, making them the ideal replacement for clear lenses.

“There is a real opportunity for eyecare professionals to convert clear lens wearers into Transitions lens wearers,” said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. “Transitions VI lenses have been on the market for six years. This is the longest we’ve gone without a generational change, so the new technology will create a lot of excitement. Furthermore, for the first time we will be bringing attention to our new product technology by calling out both the newness of Transitions Signature lenses and the Chromea7 technology by name in our consumer campaign.”

Like Transitions VI lenses, Transitions Signature VII lenses will be offered in grey and brown. The difference is that Transitions Signature VII lenses are a more aesthetically pleasing grey and brown.

New Jupiter Slims Touch Down on Earth

jupiterJupiter Slims stays true to its roots of combining flawless fashion with high-end technologies. The five colourful new additions use advanced technologies to bring a fresh and bright colour palette to the line.

The new models are all constructed from ultem, a mind-blowing material that is super strong, flexible and light. Virtually indestructible, the frames also feature silicone nose pads, making them even more comfortable to wear. These models offer a variety of new shapes, from the over-sized round to the classic square. Xrays, and Solar feature an amazing demi-brown amongst their colour options, while Nasa includes an eye-catching grey/yellow fade. Purple, orange and black abound in all of these models, making them the sleek, colourful statement piece needed for a professional wardrobe.

Energy and Personality

xideCapturing true style at first glance, the new X-IDE collection presented at Silmo 2013 is dedicated to those who want to express their unique personality. Silica, resin, or nylon stitching are used to create new frames and vibrant colours combined with a strong impact.

X-IDE continues to impress in the area of technical research and with work performed by skilled craftsmen who perpetuate the tradition of ‘Made in Italy’. The application of special acetate sheets over a steel frame for the model ‘Rear’ produces an unusual visual effect giving the impression of a plastic frame, while being made of light metal base.

The detailed study of chromatic colour gave life to the ‘Stem’ model, originally a limited edition. Through a special technique, a photographic image is transferred to the frame creating the Scottish tartan motif. Transparent resin that covers the glasses and adds a spark of originality emphasizes the pattern of the fabric. The sunglasses also have colourful lenses.

Some previous best sellers like ‘Factory and Urban’ are in this collection with new mirrored lenses and tri-layered acetate to create and define the rainbow-like X-IDE collection.

X-IDE frames are distributed by Mood Eyewear.

Cool Styles for Cool People

pumaPUMA Eyewear is inspired by the dynamic approach and cool, urban style of this much-loved sports brand. New PUMA styles, distributed by Perfect Optical, include high-performance optical frames for those who want to run hard after a long day at the office. Lifestyle enthusiasts will love PUMA’s iconic, colourful unisex models. Each new PUMA model expresses a passion for action and a keen eye for the latest trends.

The contemporary PU15407 frame is a hot look for cool boys and girls and is available in small sizes for younger teens too. The statement-making square structure appears in muted classic tones of black, Havana, purple or dark blue. Clever layering sees an array of colours cladding the interior, creating unique light and tonal accents that set this style apart. The chic temple brandishes the layered effect, a silver leaping puma and a transparent finish in several neon shades.

Performance is guaranteed by the slender unisex PU15709. A softly curved front in mono- or dual tone gives way to edgily tapered temples. An athletic stripe effect, coloured temple tips and lettered PUMA logo give this slim metallic look instant sporting credentials. The energetic appeal is underscored by enhanced performance: the PUMA anti-worry system kicks in with functional features such as anti-slip tips and soft nose pads, making this chic eyewear ever-ready for action.

The stylish unisex PU15410 model is made from an extraordinary material known as ultem. With the look and feel of acetate, ultem is light and brings a new, slimmer approach to frame construction. This frame’s iconic vintage shape is uniquely slim-line in structure, incredibly light and flexible. The high resistance and flexibility of the ultem material allows it to be twisted back and forth while still returning to its original form. This hip piece is available in several trendy and colour-blocked styles.

Younger Optics Releases Adage Trilogy in Clear Trivex

youngerAdage, the short corridor progressive lenses with wide and balanced near and distance zones, are now available in clear Trilogy®, the impact resistant material with superior optical quality. Younger Optics is pleased to offer this Adage material extension in response to  popular demand by laboratories. Adage Trilogy lenses offer patients all the benefits of the Trilogy material in an ultra-short PAL that fits their favorite small frames.

The Adage lens has been designed to provide the wearer with an excellent and balanced combination of far, near, and intermediate zones. Compared to leading short corridor progressives, the Adage lens offers a broader clear area. This helps patients get a focused view, wherever they are looking.

The Trilogy material offers impact resistance, light weight, and low chromatic aberration when compared to poly. It is also a great material for rimless frames because it resists cracking at the mount.

Shamir Announces Expansion into Canadian Market

shamirShamir Optical Industry Ltd. establishes Shamir Canada Inc., which introduces a full line of premium progressive, single vision, occupational and specialty lens designs to Canada. Ranked among the world’s top 10 progressive lens manufacturers, the Israel-based company Shamir Optical Industry is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry.

Shamir Canada will provide premium Freeform® progressive, single vision, occupational and specialty designs to satisfy the growing need for lifestyle solutions in the Canadian market.

“We see a need in the Canadian market for high-quality, branded, back-side freeform lenses. Shamir is well known internationally as a premier lens designer and manufacturer, and Shamir Canada will be bringing these free-form lenses to Canada,” said Martin Bell RO, national sales and marketing manager for Shamir Canada.

Serving as the sales and marketing centre for Canada, Shamir Canada will specialize in the marketing of premium progressive and occupational lenses under product brand names such as Shamir Autograph III®, Shamir InTouch, Shamir Autograph II- Attitude™, Shamir FirstPAL, Shamir Golf, Shamir Relax, Shamir WorkSpaceand Shamir Computer™.

Shamir Canada’s product line features revolutionary technologies such as the patented EyePoint Technology III®, IntelliCorridor™, Natural Posture™ and As-Worn Quadro™. These groundbreaking technologies are incorporated in Shamir Canada’s line of premium lenses to provide the patient with the most personalized visual experience, based on their selected frame, as-worn measurements, prescription and lifestyle needs.

Over the course of four decades, Shamir Optical Industry has established itself as a company known worldwide for innovation, revolutionary technology and stringent quality assurance practices. Shamir Canada will operate under the same guidelines, providing the optical industry with high-quality, cutting-edge lens technologies in a wide selection of materials, to answer the visual needs of presbyopic and single vision patients alike, the company reports.

How to Use Your Tax Refund

By JoAnne Sommers


When a tax refund cheque arrives in the mail, it feels a little like Christmas morning. The money almost seems like a gift, even if you shouldn’t have paid it to the government in the first place.

The temptation is to treat yourself – perhaps take a vacation or buy some new “toy” you’ve been hankering after. But there are more advantageous ways to use the money that will leave you and your family better off financially. Let’s look at some of them.


• Pay off Your Credit Cards

Financial advisors agree that the best thing you can do with a tax refund is to pay off your credit card balances.

“Most major credit cards charge at least 20 per cent interest and you’re paying it with after-tax money,” says Adrian Mastracci, fee-only portfolio manager with KCM Wealth Management in Vancouver. “So repaying your balance is like getting a guaranteed, risk-free, after-tax rate of return of 20 per cent.”

If you have more than one outstanding credit card balance, repay the highest-cost debt first and go from there.

• Pay down Student Loans, Lines of Credit, Mortgages and Overdrafts

For most people these debts, with the possible exception of student loans, are not tax-deductible so the next step is to pay them off, says Mastracci. That includes mortgages, even those with a low rate of interest.

“You want to get all non-tax-deductible debt off your books,” says Mastracci. “Notice, though, that I didn’t mention business loans, since the interest on them is tax-deductible.”

• Contribute to your RRSP

Unless you already have all the money you’ll need for retirement, the next step is to boost that nest egg. Providing that you have Registered Retirement Savings Plan (RRSP) contribution room left for the year, this is an excellent option, says Mastracci, since it will provide further tax savings when you claim the tax deduction in the future.

• Contribute to a TFSA

If you don’t have any RRSP contribution room left for this year, one alternative is to put the money into a tax-free savings account (TFSA). Unlike RRSPs, there is no tax deduction for a TFSA deposit. Investment income earned in a TFSA is not taxable and capital losses can’t be used as a deduction. You can withdraw the money whenever you wish but cash withdrawals can’t be re-deposited until the following year.

Looking Ahead  It’s not too soon to start thinking about next year’s tax situation, says Mastracci. He recommends that you do a taxable income projection for 2013, estimating your 2013 income and using your 2012 tax rate to calculate what you’ll pay on it.  Starting the tax planning process early gets you looking at your finances more frequently and helps you to focus on the right questions: What’s best for me? Should I contribute more to my RESP, RRSP or TFSA? How can I maximize the benefits of those contributions?  “Your 2012 assessment notice tells you how much RRSP contribution room you have for 2013 so there’s no reason to delay,” Mastracci says. “You might as well get the benefits now.”

Envision:seeing beyond  magazine talked about the relative merits of RRSPs and TFSAs in the January/February 2013 issue.

• Start an Emergency Fund

Life is unpredictable so everyone needs an emergency fund. It should contain enough to cover three to six months’ worth of expenses, says Mastracci.

“You need to be able to access the money quickly and easily, so invest in a high-interest savings account (one that allows you to withdraw the cash at a moment’s notice without penalty),” he adds.

You can also use a TFSA as an emergency fund but the money must be invested in instruments that are flexible and liquid.

• Make a Loan to your Spouse/Partner

If you and your spouse are in different tax brackets, loaning money to the partner in the lower bracket can save tax dollars, says Mastracci.

The spouse in the higher tax bracket lends the money to his/her partner and charges the prescribed rate of interest (currently 1 per cent; you can lock in this rate indefinitely).

The partner in the lower tax bracket then invests the money and pays any tax owing on it. He/she will have to pay interest to the spouse in the higher tax bracket each year by Jan. 30; the interest payment is tax-deductible.

• Allocate Money to an RESP

The costs of a post-secondary education are significant and contributing to a registered education savings plan (RESP) for your children or grandchildren can make a big difference.

An RESP contribution also triggers Canada Education Savings Grants (CESGs) of 20 per cent on the first $2,500 invested in an RESP each year. That means an extra $500 annually per child if you contribute $2,500. The maximum lifetime CESG contribution is $7,200.

What’s more, the 20 per cent CESG grant, along with any growth from the investment itself, is taxed in the child’s hands, not yours.

• Donate to Charity

You can do good while doing well for yourself by donating your tax refund to charity. If you haven’t made a charitable contribution previously, or not since 2007, you are entitled to the new enhanced donation tax credit introduced in the 2013 federal budget. It provides an additional 25 per cent in tax savings federally on your first $1,000 of donations.

• Enjoy Yourself 

Spending some of that tax refund on a holiday or some other fun activity has its advantages, says Mastracci. If nothing else, it’s bound to make you popular with your family.

DirectFrames.com – An Online Optical Services Alternative

By Evra Taylor

Envision: seeing beyond, presents this first article in a series developed to explore online eyewear retailers, how they operate and what they have to offer.

Every once in a while one hears about a maverick entrepreneur who brainstorms an idea and develops a pioneering business concept. These are often viewed as hair brained flights of fancy that have absolutely no chance of succeeding. Dr. Dhavid Cooper, co-founder and president of FramesDirect.com, is such a maverick – except for the part about not succeeding.

In 1988, Cooper teamed up with fellow optometrist Dr. Guy Hodgson to establish a series of successful optometric practices, which would prove to be the model for FramesDirect.com. Hodgson currently is CFO and COO of the company.

After selling their practices in 1995, the pair began exploring other opportunities and wondered if they could predict where the optical industry would be in 15 years’ time. “We didn’t have a clear vision of what we wanted to do but we knew we wanted to create a business that operated 24 hours a day, seven days a week across the United States,” recounts Cooper.

The genesis of FramesDirect.com was in Texas, where Cooper and Hodgson set up a small office that would house what was later to become an online retail giant. They created a rudimentary website of roughly eight pairs of sunglasses, resulting in their first online sale to a customer in Florida. When Cooper asked how the gentleman had found FramesDirect.com in Texas, he replied, “I saw you on the worldwide web,” as it was then known.

“There was no model to follow as no one had ever sold eyewear online. My wife thought I was crazy,” says Cooper.

FramesDirect.com now offers more than 200 brands with 100,000 SKUs covering a range of higher-end eyewear, including eyeglasses, sunglasses and contact lenses. Approximately 40,000 unique visitors visit the site daily. “Imagine 40,000 people walking into your store today,” remarks Cooper. FramesDirect.com sells premium eyewear only.

Cooper knows that simply selling name-brand eyewear online is not enough to ensure success. As a result, FramesDirect.com emphasizes customer service and after-sale follow-up. “We have a very high-touch business model. We call every person who places an order and we educate our customers about their prescription. The company is run by optometrists and we reassure people that they’re in very capable hands,” explains Cooper.

FramesDirect.com enjoys roughly 30 per cent annual growth, including a significant amount of repeat business, which Cooper feels is the result of consumers’ increasing awareness that shopping for eyewear online is an option that offers all of the amenities of bricks-and-mortar shopping, with stay-at-home convenience.

According to Cooper, only about three per cent of eyewear is sold online in the U.S., signifying an enormous opportunity for future growth. “I doubt that the web will ever eclipse the standard store or the traditional doctor-patient relationship, but there is still room for 20-30 per cent growth.”

As a reflection of the growing popularity of online eyewear sales, Essilor, the largest lens manufacturer in the world, acquired a majority stake in FramesDirect.com in 2009.

And how is the optical industry reacting to online selling?

“The initial response from eyecare practitioners was very negative,” says Cooper. “But apart from some pockets of resistance, we no longer see that. However, the eyewear industry as a whole has been slow to adapt to Internet sales. I hope this will change.”