2017 Themes

January / February
New Solutions for Presbyopes
What are the latest technologies to enhance the vision of this significant and growing demographic? From surgical options to contact lens therapies and products, to optical lens innovations, our ‘New Solutions for Presbyopes’ story provides a valuable forum for your solutions.

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March / April
Athletic Sports Eyewear
The endorsement of a world-class athlete can have a powerful effect on sales of sports eyewear, as do eyewear innovations that impress weekend warriors and lead to word of mouth sales. Who is talking about your athletic eyewear? This feature let’s our readers in on your action, your innovations, your selling points.


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May / June
Men’s Eyewear
We never tire of men moving forward in eyewear fashion, for we have years of boring to make up for! Use our Men’s Eyewear feature to bring on the jazz with your latest products geared to the men’s market.

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July / August
Going Green: Sustainable Products and Practices
Is Going Green a tired fad or an already ingrained reality in your business? Do consumers demand it? Are you leading the charge or following the crowd? Our Going Green feature gives you a forum for production innovations, frame products, and clinic-centered solutions that make our world a better place.

 

 



September / October
Annual Lens Issue
How aware are consumers of the wonderful innovations in lenses for better vision? This feature brings new products to the attention of Canadian eyecare professionals and also enquires into changes in consumer awareness. Here’s your chance to reach out to those who are on the front lines in consumer education.

 

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November / December
Year End Awards for Innovation
Everything optical is up for consideration in our Year End Awards feature. What have you brought to market in 2017 that deserves special note? From optical equipment, to software solutions, frame materials, special lenses, services or even POP innovations. Here’s your opportunity to gain even more traction with eyecare professionals.

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