Optik Innovision Involved in the Fight Against Breast Cancer

Optik Innovision is launching a campaign benefiting breast cancer research. On average 445 Canadians are diagnosed each week with breast cancer and Optik Innovision wishes to financially support different organisations working towards treatment and prevention of this disease.

Optik Innovision presents eight frames of the Allegro and Diva Petite collections in a display box identified to the cause. It will be available for the optical stores wishing to support the program. A percentage of the sale proceeds of these frames will go directly to fund breast cancer research. Optik Innovision representatives will regularly replace the frames in the display box, with attractive and fashionable eyewear.

This campaign, which started in May, will last for one year. Optik Innovision representatives will soon be visiting the optical stores to present the display box and details of the campaign.