Wescan Unveils Evatik Sunwear for the Sophisticated Urban Male

Wescan Unveils Evatik Sunwear for the Sophisticated Urban Male

Wescan Optical, a division of Westgroupe, has unveiled at Vision Expo West inLas Vegas,Nevada, its new Evatik Sunwear line. The official launch is slated for February 2012.

A sophisticated combination of high-quality fabrications, lightweight materials and uncompromised engineering, Evatik Sunwear captures the true essence of distinct style. The inaugural collection consists of 18 models in stainless steel and acetate, with diverse eye shapes ranging from the modern rectangle to vintage aviator styles. Intricate temple detailing and two-toned colouring infuse each masterfully crafted frame with a masculine elegance.  

“Men’s eyewear can traditionally be divided into two distinct categories: fashion and technical,” explainsBeverly Suliteanu, creative director and vice president of product development at Wescan Optical. “By marrying cutting-edge technology with fashion-forward styling, Evatik Sunwear defies traditional convention and offers today’s urban male the ultimate accessory to express and enhance his personal style.”

Dually inspired by fashion and performance, Evatik Sunwear perfectly blends modern, masculine styling with superior lens capabilities. With function at the forefront, all lenses are 6-base, allowing for 100% RX-ability. All models are available with CR-39 and polarized lenses, providing the consumer with a choice of lens options to best fit their needs. Regardless of the material, all lenses are hydrophobic, and have a built-in scratch -resistant coating, 100% UVA and UVB protection, and a backside 7- layer anti-reflective coating. The innovative cast-in technology creates a structurally stronger and longer lasting lens.

Each pair of Evatik Sunwear frames includes a folding, hard case and an attractively designed Evatik cleaning cloth. Retailers will enjoy a range of supportive marketing materials, including a nameplate, mirror, banner, counter cards, and 3- and 6-piece displays.