Tura Launches Ted Baker “Just Kidding”

Tura launches the Ted Baker “Just Kidding” kids eyewear collection. Eight ophthalmic styles for boys and girls are available for customers who want fashion-forward kids’ eyewear without the luxury price tag.

Known as the quintessentially British brand, Ted Baker eyewear is best described as quirky yet commercial with high-quality design detailing. The “Just Kidding” collection is a downsized version of the adult frames. Many styles mix retro with a contemporary flare, playful bright colours and signature bows. All models have spring hinges and sizing is for kids only.

Highlights from the collection include:

B906 Bow Road– Girl’s full acetate frame with laminates. Saleable colours on the front with very bright pop colours on the interior. Deeper yet soft flattering shape with a small metal bow on the front temporal corners – a quirky nod to retro pin hinges.

B911 High Gate – Girl’s contemporary, full rim metal frame with a three-dimensional bow at the hinge. Bold and cute with a playful girly spirit.

B910 Mile End – Boy’s updated retro, full acetate frame, using fresh laminate materials with pop colours in the middle layer, creating a modern racing stripe around the frame.

B908 Sloane Square– Unisex retro P3 acetate frame with a keyhole bridge. Pop colours on the interior. For the cool city kid who wants to stand out.

“The Ted Baker ‘Just Kidding’ collection has mischief and humor, but it also celebrates individuality,” says Tura Vice President of Brand Management Jennifer Coppel. “The new styles are hip, bold and tailored.”

The Ted Baker “Just Kidding” brand will be sold exclusively at independent ophthalmic retailers across Canada.