TAG Heuer on a Design Podium

TAG Heuer Avant-Garde Eyewear has received for the third time the prestigious Red Dot Design Award for one of its premium eyewear designs — this time, the L-TYPE LW, the latest in the leading-edge L-TYPE series.

The Red Dot Award is one of the world’s most coveted product design awards.  Presented byGermany’s Design Zentrum Nordrhein Westfalen, it is named after theRedDotMuseuminEssen, where the annual prize ceremony takes place. Winners this year were selected from more than 11,000 entries from 60 countries by a 27-member jury of world-renowned industrial designers.

The L-Type LW (Lightweight) is one of the most advanced products ever produced by TAG Heuer Eyewear. A showcase of the brand’s pioneering innovations in eyewear, it combines new materials and technology with superlative ergonomics and comfort, and the finest traditions of luxury craftsmanship.

Launched in February 2011, the L-Type LW is handmade inFranceat the eyewear manufacture located in Morez, in theJura Mountains. Many of its technological components come from the aeronautics and automobile industries: fiber-reinforced polymer lenses, pure titanium bridge and hinge, ceramic-coated 3D titanium temples, 100% carbon frame and dual-injection molded elastomer tips. The patented autoflex nose pads self-adjust to every face type, assuring optimum non-skid hold. The unbreakable lenses are 100% UVA and UVB protected and available for prescription eyeglasses and prescription or non-prescription sunglasses. The choice of luxury leathers — perforated calfskin, python or alligator — is unprecedented. Light, strong and sporty, the L-Type LW fuses exceptional design with the ultimate in precision. Like every TAG Heuer product launched since 1860, it reflects the brand’s unique sporting heritage and unswerving commitment to the avant-garde.

The line is distributed inCanadaby Importlux.