New Buying Group in Canada

DECPDigital ECP launches in Canada, with a mission to help independent eyecare professionals (ECPs) compete with large chains and online retailers.

“Digital ECP Inc. has been built around the needs of Canadian eyecare professionals”, says President and co-founder Grant Larsen. For years, buying groups have focused primarily on discounts and consolidated billing to help smaller businesses compete with chains and corporate optical retailers, the company reports.

According to the presidents and co-founders, Karen Ouellette and Grant Larsen, with the emergence of online retail and the ensuing changes in consumer buying habits, independent ECPs need more than better pricing to survive. Digital ECP not only delivers billing efficiency and discounts, but the latest in online technology, digital marketing expertise and turnkey promotions to help Canadian eyecare professionals grow, they say.

“Our select digital tools, extensive industry experience and hands-on business support will provide our members the ability to compete with sophisticated online marketers and attract new optical consumers,” adds Karen Ouellette.

Digital ECP’s co-founders have a combined 35 years of opticalindustry experience in Canada. The company provides discounts, billing and business services entirely through digital technology, with personalized consulting and customer service.