Mido Awaits You

Mido Awaits You

The international trade show Mido is preparing to welcome operators and buyers from around the world to Fieramilano Rho-Pero on March 2, 3 and 4, 2013. This “can’t miss” showcase interprets new trends, dictates the standards of international fashion and presents new technical and technological developments in the sector.

Mido is one of the few exhibitions that can boast significant levels of trading. What must be seen? Inaugurated in 2007, the Design Lab area is now the recognized center of attention for visitors who are focused on leading-edge design and products. The area is exclusively for exhibitors whose eyewear demonstrates high levels of design, a mix of technology and creativity.

Inaugurated in 2011, the Mido Fashion District is an exclusive space hosting the top players in the world of eyewear and the production companies that are inspired by fashion.

The Lens Pavilion is entirely devoted to major lens manufacturers fromItalyand abroad, where they present the most cutting-edge new products for improving vision as well as conferences and in-depth seminars on eye health, vision care and emerging technologies.

At the last show, the Otticlub was created specifically for Italian opticians and EasyMido provided free transport for all Italian operators wishing to visit the exhibition. This year, services are being organized that will make things even easier. A service-oriented mind-set makes Mido a must-see event everyone in the industry won’t want to miss.