Match Canada and Optiq Launch New Products for Three Collections

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Match Canada and Optiq are on trend for Spring 2013 with the introduction of new styles for the Adrienne Vittadini, Danny Gokey Eyewear and Helium Paris collections. 

New frames from the Adrienne Vittadini collection embody the hottest runway forecasts for eyewear, including richly textured and gracefully detailed coloured metallics in neutrals and pastels, and geometric plastics with vibrantly hued accents and exquisite embellishments. This refined and distinctive sophistication is in keeping with the Adrienne Vittadini brand identity of easy elegance and accessibly luxury.  Four ophthalmic frames and one sunglass model are included in the release.

Danny Gokey Eyewear is adding four new styles to this classic, contemporary collection from the Amercian Idol finalist. Square shapes, coloured metals, dynamically textured plastics in marble and tortoise, and cool, subtle accents are retro yet fashion forward, in full cohesion with the modern bohemian rock vibe of the Danny Gokey Eyewear brand. 

Spring 2013 eyewear trends are seamlessly incorporated into the chic and bold edge that defines the entire Helium Paris collection. Essential Spring trends, including refined geometric shaping, intricate metallic textures, preppy accents, and marble and tortoise patterns in warm neutrals and vivid pastels are all evident in the new Helium Paris looks. Included in the launch are one unisex, three women’s, and two men’s frames.   

Match Canada and Optiq will feature the recently released styles in 2013 marketing efforts, including the brand images utilized for integrated media campaigns and POP materials. 

With a wide portfolio of brands to appeal to virtually every demographic group, the Match Canada and Optiq mission is to deliver superior eyewear lines with style, diversity, and craftsmanship that surpass the highest industry standards.