As one of the top four global sunglass brands, which sold over four million pairs of polarized sunglasses last year, Polaroid has arrived in Canada.

“Canada represents a significant market opportunity for Polaroid Eyewear, as we offer consumers a wide variety of polarized sunglasses based on wearable design, high protection and perfect vision,” said Roberto Vedovotto, CEO of the Sàfilo Group, which acquired Polaroid last year. “The 2013 collection includes sunglasses that are both functional and modern – their unique technology delivers optimum UV protection and glare-free vision, at a great price-performance ratio.”

Men and women can choose between Core and Premium collections: all featuring the unique Polaroid UltraSight^TM polarized lenses, which offer perfect vision without glare or distortion, as well as 100 per cent UV400 protection. Polaroid lenses are made of functional elements, including a polarized filter in the centre, four filters for UV protection, two extra shock-absorbing coatings that provide extra durability and two scratch-resistant layers for protection.

The Core collection showcases a variety of sunglass styles that highlight modern, elegant and classic lines. These models for men and women combine functionality and design for everyday use. 

Polaroid UltraSight polarized lenses are developed in the Polaroid factory in Scotland. The innovative production is based on the patented process called Thermofusion^TM, which delivers high-quality polarized lenses offering better visual acuity. Sunglasses in Polaroid’s Premium collection for men and women exude class. The UltraSight lenses in this line are finished with two extra shock-absorbing coatings, giving them extra durability and a single anti-reflective coating for perfect optical clarity.

mods. Isabel and Adison

Viva International Group introduces a new sun line to its Candie’s ^® Eyewear collection this spring. The 12 new prescription-ready sunglass styles are fun and fashionable, perfect for the trendy lifestyle of today’s Candie’s girl. Bold silhouettes, including wayfarers, aviators and glamorous ovals are offered in colourful combinations with chic temple treatments, such as animal prints, heart designs and floral patterns.

“We’re excited about the introduction of prescription-ready sunglasses to the Candie’s Eyewear collection,” said Viva’s VP of Merchandising for Domestic Brands Timm Parker. “The collection takes its direction from the fun and flirty design themes found in the Candie’s clothing and accessories collection and translates them into a variety of quality sunglass options for today’s Candie’s girl.”

Enticing animal prints, also found in the brand’s extensive accessories collection, bring inspiration to the new sunglasses, including key styles COS Adison and COS Isabel.Templesdetailed with a vibrantly coloured animal print design compliment the fun, wayfarer-inspired styling of COS Adison with a pop of colour, including orange, green and yellow. A metal plaque featuring the Candie’s logo completes the look of this sporty style.

The flat metal styling of aviator-style COS Isabel presents handmade acetate temples adorned with an animal pattern in neutral tones of gold, plum and gunmetal.

The dramatic round shape of style COS Dani is offered in rich handmade acetate and features a colour-filled Candie’s logo etched onto each temple. Gradient lenses accentuate the translucent colour finishes available in black, plum and brown.

Merchandising materials include 3-piece, 12-piece and 24-piece displays, mirrors, logo plaques and counter cards, and banners featuring the current campaign image, as well as a window display new for 2013.

mod. Mizyake 3553

Mizyake Eyewear, known for young energetic funky eyewear, is excited about their 2013 Rx-able sunglass collection. Designed in Japan, Mizyake is featuring 12 new models for men and women with UVA and UVB protecting lenses. They can also be fitted for Rx-able lenses.

Sunglasses with vintage shapes for ladies feature acetate with metal inserts on the bridge, as demonstrated by model 3553. Colours play with rich tortoises, a blend of forest greens, and black acetates with a splash of vibrant fuchsia.

Classic Aviator styles for men, such as model 3555, feature two-tone silver on black colour combinations and bold shapes.

The Mizyake line is distribute in Canada by Optika Eyewear.

Kaenon Releases Hutch

Kaenon introduces the new sunglass style, Hutch, as part of celebrating 10 years of premium optics. The new style, which features the proprietary SR-91™ polarized lens, is suitable for a wide variety of face shapes and sizes. Hutch features a “relaxed” 8 base wrapped design for maximum peripheral coverage from the sun and the elements. As expected, Hutch grasps the wearer with lightweight comfort, clean lines and thin temples. Equipped with our SR-91 polarized lens, Hutch is a no-brainer when it comes to ultimate glare-reduction and clarity in an easy-to-wear frame design. Available in black, matte black and matte tobacco.

Constructed of lightweight TR-90, each frame maintains its shape for the life of the sunglass and naturally adapts to the wearer’s facial features.

Kaenon continues to lead the premium sunglass market with the SR-91™ polarized lens. This proprietary lens material is standard in all pieces and is the only polarized lens that combines superior optical clarity, impact-resistance and glare reduction in one ultra-lightweight lens. Kaenon SR-91 polarized lenses are available in a variety of lens tints for personalized vision. Every frame in the company’s broad collection of sunglasses can be fitted with prescription SR-91 lenses – for both men and women.

Celebration of Colours

The unique BOZ collection presents new attractive sunglasses that every woman will love. The line proclaims its strong taste for sharp and sassy colours, retro accents and a tasteful fantasy.

Each piece confirms the impudence and creativity of the J.F. Rey Eyewear brand.

Mykita & Bernhard Willhelm SS 2012/13

Mykita & Bernhard Willhelm have fashioned a hybrid sunglass line: an oversized visor coupled with traditional spectacle elements makes this model look like sports headwear.

Named Daisuké, this piece was inspired by the longstanding connection of Bernhard Willhelm toJapan– the country where the creative duo produces all of their designs. Daisuké has a narrow bridge that runs from the top edge of the frame down to the middle of the nose, making the wearer’s face almost disappear behind the tinted visor.

Daisuké’s frame is made of mylon. The visor is available in black, green or a gold/reflective and can be bought at all Mykita boutiques, and selected opticians and concept shops.

Marilyn Sun

The iconic Marilyn Monroe has inspired fashion for years.  Optiq proudly brings to life a collection of eyewear characterizing the  persona that once lived yet still sparkles.  This summer comes new Marilyn sunglasses. Each frame exhibits the star charisma and the collection is filled with unique designs from textured temples to sophisticated embellishments in colourful metals and acetates. 

Model 5060, in black, brings forth the popular cat-eye shape – perfect for prescriptions – with an eye-catching marble temple design in Marilyn’s bombshell blonde, caramel, and black and white colours.  Your client will find bold and big shapes in this season’s sunglasses, all Rx-able, in trending palettes of matte and shiny purple, rose, cream, and staple colours brown and black, plus marble inspired temples, polka dots and textile prints. 

Visit www.optiqframes.com for more styles.

Luminescent Sun Series

Ogi Eyewear proudly introduces the Luminescent Sun series to its collection of finely crafted sunglasses. Timeless designs light up any situation while reducing the glare of everyday life. Each style boasts a remarkable colour palette and is constructed of the finest materials from around the world.

These intriguing sun styles bring together inventive shapes with unique materials. Infusing deep, rich colour combinations gives each model a signature Ogi flair.

The 8052 model redefines the look of the classic aviator and demands attention. Offering an extensive colour palette complimented by gradient lenses, the 8052 provides a modern spin on a vintage style. Available in five shades: silver, gold, brown, gunmetal and white.

Inspired by new-age ideas, Ogi Eyewear’s 8053 blends a metal construction with accents of acetate surrounding each lens. This sun’s curvature and sleek design configuration reflect the unique characteristics of the Ogi brand. Available in four intriguing colour combinations.

Ogi Eyewear also introduces the 8054 model. Matte translucent shades of gray, tortoise, purple, or green interweave with bold fragments to produce a “frosted” appearance. Finished with a glossy interior, the 8054’s oval lenses harmonize with its intricately placed silver embellishments.

Ogi Eyewear sun frames include a zipper case and cleaning cloth.