On Location with WestGroupe

Westgroupe__3564 Westgroupe_3291Shot on location in Miami, FL, the new campaigns capture the true essence of the brands with the off the beaten track locations and relaxed, youthful atmosphere of KLiiK denmark, and Evatik’s modern masculine chic and upscale urban environment.

These new campaigns were set to kick-off at Mido in Milan, Italy, on February 28, 2015, for the European, Asian, African and Australian markets, and at Vision Expo East in New York, NY, on March 20, 2015, for the North and South American markets.

“We are extremely excited about the launch of the new Kliik and Evatik campaigns,” says WestGroupe Creative Director and Vice President, Beverly Suliteanu, “Our team captured some magical moments in the shots. We are certain that they will resonate with the market and that people will fall in love with them.

Envision: seeing beyond Magazine Qualifies for AAM Membership

Breton Communications Inc. is pleased to announce that its English publication, Envision: seeing beyond, has successfully completed an initial Alliance for Audited Media (AAM) circulation audit for the six month period ended December 31, 2012.

Envision: seeing beyond is a bimonthly trade magazine, published in both print and digital formats, distributed to eyecare professionals and other optical stakeholders across Canada. The publication is the first Canadian vision care magazine with membership in the AAM.

To view the official AAM release bulletin, please CLICK HERE.

The Alliance for Audited Media is the new Audit Bureau of Circulations (ABC) and is a not-for-profit membership organization with nearly 100 years of experience in media audits. AAM’s vast membership includes the majority of North America’s top publishers, advertisers and advertising agencies.

“We are proud to offer our clients the reassurance of an independent circulation audit, especially one of AAM’s calibre,” says Breton Communications President Martine Breton. “The level of thoroughness and accuracy AAM required from us clearly demonstrated the organization’s high standards and the reason for its world-class reputation.”

About Breton Communications

Since 1994, Breton Communications has been the information leader specializing in the Canadian optical industry. It offers printed magazines in both English and French and was the first Canadian optical publisher to provide digital editions as well. The company is also the only publisher in Canada to print optical directories for both eyecare professionals and industry suppliers.

Online, Breton Communications powers a premier optical network search engine, a recruitment portal specific to the industry, an electronic newsletter and a host of services designed specifically to meet the needs of the vision care community.

For optical suppliers, Breton Communications is a direct line to opticians, optometrists, ophthalmologists, technicians, laboratories, retail stores and other industry stakeholders. For eyecare professionals, Breton offers access to the latest industry news about products and fashion trends, medical and therapeutic discoveries, and the multitude of challenges faced by Canadian ECPs on a daily basis.

From print media to electronic communications, Breton Communications is the leading single source of information for the Canadian optical industry.

For more information, please contact Nicky Fambios, Marketing Manager, at 1 888 462-2112 or nicky@bretoncom.com.

Breton Communications Launches Canada’s First-Ever Survey of ECPs

Breton Communicationsis pleased to announce that the results of the first-ever online survey of Canadian eyecare professionals are now available for purchase.

As a trusted source of information onCanada’s optical industry, the company received numerous requests from both vision care practitioners and suppliers for industry statistics that weren’t available elsewhere. As a result, Breton Communications is launching OPTI-STATS, a web-based data gathering tool.

The 2012 Survey of Canadian Eyecare Professionals was launched in May 2012 and conducted over a period of three months. Email invitations to participate were sent to approximately 4,900 optical professionals and retailers. More than 960 professionals responded by starting the questionnaire and over 530 completed it, a 57 per cent completion rate.

“We were thrilled with the number of eyecare professionals who responded,” says Martine Breton, president of Breton Communications. “With over 100 questions in eight different categories, we really appreciate the fact that so many ECPs took their valuable time to provide us with answers.”

The survey included questions on demographics, sales, Internet usage, marketing, purchasing, human resources, eco-responsibility and an overview of the industry. The results provided a very detailed portrait of the Canadian market: a greying industry with 67.2 per cent of respondents aged 40 or older, 66 per cent independent retailers, 30 per cent chain stores and the majority of respondents located in Ontario and Quebec. Also, in spite of recent economic uncertainties, the sales report was fairly positive, with 33.9 per cent of ECPs indicating that sales were slightly higher in 2011 compared to 2010.

Breton adds: “The high level of participation really provided us with reliable data. Using an approximate population of 12,000 Canadian ECPs, the survey demonstrates a 4.135 per cent margin of error and a 95 per cent confidence level. With the major changes that have taken place in Canadian vision care over the last few years, this type of accurate information has never been more vital.”

Breton Communications plans to conduct more surveys in the future, providing comparative analysis and trends insights against this first baseline report.

For more information or to purchase the PDF results online, please visit: www.envisionmagazine.ca or www.envuemagazine.ca.

Aeroplan Patient Loyalty Program Now Available to All Independent Eyecare Practices

VEDI, exclusive partner of the Aeroplan® loyalty program in the optical category, announces the availability of this program to all independent eyecare practices across Canada.

Founded in 2012 by industry veterans, VEDI has proved after a successful year that loyalty programs deliver. First year results for the program saw purchases of $12.9 million by Aeroplan members from participating practices; 30,146 Aeroplan members purchased from participating practices, with an average increase spend by Aeroplan patients of 64.6 per cent vs. the practices’ average. “The program attracted 2,845 new patients to the participating practices. Optical suppliers, including J&J, Nikon, and Zeiss participated in the program with bonus Miles offered for their products. These promotions proved to be highly successful,” says VEDI President Syl Ghirardi.

The Aeroplan loyalty program is the elite loyalty program in Canada with approximately five million members. Loyalty programs offer practices the opportunity to differentiate with one of the most recognizable brands and allow them to compete in an increasing competitive landscape. The patient loyalty program costs less than one per cent of the practice’s sales while increasing profits.

VEDI will be offering new programs this year, such as Redemption of Miles for product. Starting in April, VEDI will launch the redemption program, allowing Aeroplan members to redeem their Miles for optical products at the practices. Aeroplan is a registered trademark of Aimia Canada Inc.