Characteristically demonstrating a noteworthy tribute to retro boldness, Seraphin introduces three all new styles inspired by time honored looks from the mid 19^th century. Dashing round lenses are paired with a quaint saddle bridge in the Niles, and brow bar emphasis comes to life in the revamped 1950’s-inspired profile, the Griggs. Touches of glossy acetate combine with intricate titanium elements to bring dimension to the table, as the Lawton demonstrates an unexpected twist to create an understated, yet classic look. Handcrafted appeal comes to the forefront this season as these classic shapes and intricately etched titanium accents boast dapper style with a prestigious intelligence.

“Inspired by a plethora of classic shapes, Seraphin’s Vintage Icon Series harkens back to the basics of pure style to create an understated, yet classic look full of vintage panache. Handmade materials, intricate detailing, and exquisite craftsmanship merge beautifully to create unique looks perfect for any debonair prepster,” said Karly Anderson, from the marketing and design department at OGI Eyewear.

G-Star RAW has announced a licensing deal with Marchon Eyewear. The license will grant Marchon the rights to manufacture and distribute eyewear collections under the G-Star brand. The first deliveries will begin in October 2013.

Considered the modern denim brand with a focus on craftsmanship and innovation, G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The brand’s singular point of view on construction and design also stretches beyond denim, including other wardrobe essentials, footwear, and accessories.

Jos van Tilburg, CEO of G-Star, said, “This is a significant day for G-Star. We are excited to start this partnership with Marchon. We are proud that with their expertise and experience we are able to expand the G-Star design philosophy and innovation strategy to eyewear.”

Marchon President and CEO Claudio Gottardi, added, “The licensing agreement with G-Star marks another proud moment in Marchon’s continuous portfolio expansion. G-Star has a rich heritage and a formidable history. The combination of distinctive construction and quality, high-level craftsmanship aligns with Marchon’s core values. We look forward to continuing and expanding G-Star’s brand equities and presence worldwide.”

mod. CD-610

The new Spring 2013 collection from Catherine Deneuve Lunettes features a variety of feminine styles, which reveal an elegant display of subtle logo detailing and embellishments. Within the new collection, a selection of more petite styles, including two ophthalmic and six prescription ready sunglass styles, is now available. With a focus on muted colors, including burgundy, gold and pink, in a mix of modern and classic shapes, the new styles are the ideal accessory for today’s mature woman.

The model characteristics vary, with some models featuring stone-enhanced metal trims, handmade acetate temples, cat-eye inspired modified oval shapes and elegant jewel color tones. 

Model CD-610, a key sunglass style, features a modified oval shaped acetate front in elegant black, muted brown and soft lavender. Designed also for the petite woman in mind, this style remains effervescent in its design elements, including the addition of the Catherine Deneuve logo and glitter accent.

All eight styles include a hard case and a cleaning cloth. Merchandising materials include a one-piece highlighter, four-piece counter display, logo plaques and countercards featuring the current campaign image.

mod. Wan 5555

Truly exceptional pieces, the new Volte Face models aren’t only beautiful but also demonstrate the outstanding work of Fabienne Coudray-Meisel, who has a very unique and personal way of highlighting volume, colour and texture. And all with a strong attention to detail. The materials comply perfectly to the designer’s requirements, as well as the latest technologies, and play up some surprising light effects.

Alternative and Plan B Eyewear announce the launch of OMFG, a multi-platform interactive campaign and contest aimed at engaging glasses wearers across the U.S. and Canada through Facebook, Twitter and Instagram. OMFG – short for Oh My Fabulous Glasses. At press time, a massive launch event is planned for Vision Expo East in New York City from March 15-17 (booth #876).

“We’re excited about the OMFG campaign,” saysPaul Storace, president and CEO of Alternative and Plan B Eyewear. “It’s an innovative way to expose our brands to thousands of consumers while showcasing the best of eyewear culture. We wanted a chance to take our eyewear solution to a broader market – to let people know what we have to offer – and social media is a great medium for consumer-focused engagement.”

Prizes for the contest include a weekly draw for a pair of Alternative and Plan B Eyewear frames, an iPad, and a chance for one participant to become the face of Alternative and Plan B Eyewear at an all-expenses-paid trip to Toronto for a professional photo shoot and a complete eyewear wardrobe.

For details on the OMFG campaign, including how to enter, go to www.ohmyfabulousglasses.com or the Alternative and Plan B Eyewear Facebook page at www.facebook.com/AlternativePlanBEyewear.

mods. 3112 and 3113

Ogi Eyewear carves an exclusive niche within the world of high fashion with the Natural Instinct collection, designed to emulate the timeless beauty, multi-tonal colour, and tactile textures that one can find in the natural world around us. Each frame exudes a unique essence of personality, driven by colourful, organic hues in combination with handcrafted details and patterns.

“The Natural Instinct collection was inspired by the worldly traveler, one who sets out to find beauty in the smallest details of all that the world has to offer. The soft, organic shapes, along with the intriguing textural details of each style coalesce beautifully to create a look full of originality and distinction,” says Karly Anderson, marketing and design.

The 3112 model features soft, organic curves that revitalize the traditional silhouette of a classic P3 shape. Each frame features an emphasized brow, textured with an innovative “wooden” brushed acetate effect. Subtle earth tones, such as dark tortoise/antique crystal and black/crystal, give this model an intriguing intellectual look, featuring larger lenses and a classic keyhole bridge.

Ogi Eyewear’s 3113 frame debuts with intriguing colour combinations and a distinctive “wooden” appearance. Camouflage tone marriages, such as red-purple camouflage/blue and orange camouflage/black, present a unique colour palette for the 3113 model. Smooth, organic curves complement this acetate design’s semi-rectangular shape to produce an essence of individuality.

From left to right: mods. Baxter, Mr. Las Vegas and El Presidente

Optique Levy introduces Reeva Eyewear, a refreshing collection aimed at artsy people, to the Canadian market. Born in Miami Beach as an underground phenomenon, the line captures the essence of street art based on authenticity and individual expression.

The Reeva models are mostly made of acetate, more precisely of genuine Mazzucchelli material known for its brilliance and depth of colour. Every frame is crafted in Italy, near Belluni in the inspiring mountainous region of the Veneto. The brand’s mission is to produce and distribute quality eyewear, as well as innovative, creative and genuine designs, all at a very affordable price.

Sold in 22 countries, the Reeva craze is now available through Optique Levy with 25 ophthalmic models for women and men. Sunglasses will be available later.

Liberty Sport has announced the launch of Liberty Sport Canada, effectively taking over distribution of all Liberty Sport and Switch Vision products from Plan B/Alternative Eyewear. “We thank Plan B for their introduction of our sports products into the country,” says Anthony M. DiChiara, president and CEO of Liberty Sport, “and are pleased to be able to service the Canadian market directly as a truly complete Rx sport vision resource.”

For over 83 years, Liberty Sport has actively been selling within the Canadian market. Originally with ophthalmic product manufactured by Liberty Optical and distributed by Imperial Optical, the company has evolved into the manufacturing and distribution leader of Rx’able protective and performance sport eyewear. Liberty Sport can provide all sports vision needs from protective sports eyewear to sport performance sunglasses covering a wide range of sports and performance lifestyle categories. All of their products are 100% Rxable and offer the complete Rx, including free single vision, through Liberty Sport Labs.

Heading up the Canadian division is Pat Salamat, vice-president of sales. Pat joins Liberty Sport with more than 20 years of sales and management experience working within the Canadian marketplace. He has worked for a variety of optical companies in the past including Marchon, Marcolin and Imperial Optical.