Spy has introduced the Fold, a foldable sunglass inspired by Spy’s John John Florence and distributed by WestGroupe. As a pro surfer, John John knows how to pack tight and travel light. With this in mind, John John and Spy designed the multi-hinged Fold frame, which “folds” up to fit neatly in its pouch or a pocket.

The Fold is custom-built from Grilamid and features a bridge hinge, five barrel hinges at the frame and temple and mid-temple pin hinges for quick folding and stowing, as well as six-base curve polycarbonate lenses, 100 per cent UV protection. A custom, collapsible pouch with a slot for cards completes the set.

The Fold will also feature Spy’s revolutionary new Happy Lens technology, an innovative lens designed to let in the sun’s “good” rays that promote balance in the body – fostering a positive uplift in mood and alertness – while simultaneously blocking the “bad” rays.

The Fold is available in three colour ways – matte black with Happy bronze polar with a black mirror lens, matte black with bronze with a Red Spectra lens and matte black with a grey lens.

Jean-François Rey, wishing to pay tribute to the famous artist Maurice Renoma on the occasion of the 50^th anniversary of Renoma’s mythic Parisian boutique, launched an exclusive sunwear line.

An unavoidable place for Parisian fashion, the Renoma boutique celebrated 50 years in October. For this very special event, the Renoma eyewear design team developed two exclusives sunwear frames. Made in acetate for the Roch model or metal and acetate combination for the Radison, these two frames are proposed in four or five colours and are available in three-piece exclusive boxes.

The two innovative creators, Maurice Renoma in fashion and photography, Jean-François Rey in eyewear, greatly appreciated the opportunity to meet at such a momentous occasion.

Creating durable handcrafted frames with original, sexy and sophisticated style is what sets Ogi Eyewear apart. The Ogi Evo-Tec Collection utilizes mixed materials in an advanced way, achieving innovation at the forefront of eyewear technology. The Seraphin lightweight frames are structured with a stainless steel core enveloped in luxurious Italian acetate, exemplifying originality by infusing classic, vintage shapes with modern materials. Utilizing quality custom hinges, working rivets and a double-laminated steel core, Ogi blends sexiness with sophistication at unparalleled affordability.

As an example, the Ogi 4803 model of the Evo-Tec collection presents a vintage round style and offers bold sophistication with modern complexity. Pioneering a new era of eyewear, all Evo-Tec styles are created with the latest innovative material. Designed to mimic the feel of titanium, the extremely ultra light 4803 also offers the richness and depth of high quality acetate.

In the Seraphin collection the Dunwoody model features deep hues of acetate with fine silver rivets. Designed with comfort in mind, this rectangular shape is a modern interpretation of vintage classic, made of uniquely thin Italian acetate reinforced with a stainless steel core, which fuses superior strength with lightweight durability. The Dunwoody’s skeleton subtly peeks through the multi-faceted coloured temples, while the silver details enhance this traditional frame with superb style.

The much anticipated Fall/Winter Collection from Adrienne Vittadini Eyewear debuts with 10 new ophthalmic styles.

Inspired by the warmth and variety of the season, the collection brings a rich colour palette and thoughtful details to sophisticated silhouettes for a fresh yet timeless elegance. Taking inspiration from the romantic allure of the latest sportswear and accessory lines, the new eyewear styles embrace the accessible luxury of the Adrienne Vittadini brand. “The provocative blend of colours, accents and proportions adds an intriguing appeal to the classic polish and refinement that defines the Adrienne Vittadini collection,” says Ethan Goodman, president of Match Eyewear Canada.

Delicate semi-rimless models 1118 and 1124 receive depth and dimension from iridescent mosaic patterns, sculpted metal detailing and subtle AV logo emblems on smooth zyl temples.  Acetate styles 1126 and 1128 each feature striking eye shapes complimented by exquisite temple treatments adorned with premium Swarovski crystals. Adrienne Vittadini Eyewear is carefully crafted from the finest quality materials for chic and stylish women, 30 and over.

Concept Eyewear announces a new sales representative, Tracey Davis, for the Alberta territory.

Tracey brings 23 years of experience in the optical industry, having worked as an optometric assistant and ophthalmic assistant. She is married to a former optician and is a part-owner of Insight Medical. She feels that with her experience and outgoing personality, becoming a frame representative was the perfect way to round off her career.

Tracey will be carrying Concept Eyewear’s V.Design, V.Design Kids, Bovelo and K.A.P. Design collections.

Jupiter Slims stays true to its roots of combining flawless fashion with high-end technologies. The five colourful new additions use advanced technologies to bring a fresh and bright colour palette to the line.

The new models are all constructed from ultem, a mind-blowing material that is super strong, flexible and light. Virtually indestructible, the frames also feature silicone nose pads, making them even more comfortable to wear. These models offer a variety of new shapes, from the over-sized round to the classic square. Xrays, and Solar feature an amazing demi-brown amongst their colour options, while Nasa includes an eye-catching grey/yellow fade. Purple, orange and black abound in all of these models, making them the sleek, colourful statement piece needed for a professional wardrobe.

Capturing true style at first glance, the new X-IDE collection presented at Silmo 2013 is dedicated to those who want to express their unique personality. Silica, resin, or nylon stitching are used to create new frames and vibrant colours combined with a strong impact.

X-IDE continues to impress in the area of technical research and with work performed by skilled craftsmen who perpetuate the tradition of ‘Made in Italy’. The application of special acetate sheets over a steel frame for the model ‘Rear’ produces an unusual visual effect giving the impression of a plastic frame, while being made of light metal base.

The detailed study of chromatic colour gave life to the ‘Stem’ model, originally a limited edition. Through a special technique, a photographic image is transferred to the frame creating the Scottish tartan motif. Transparent resin that covers the glasses and adds a spark of originality emphasizes the pattern of the fabric. The sunglasses also have colourful lenses.

Some previous best sellers like ‘Factory and Urban’ are in this collection with new mirrored lenses and tri-layered acetate to create and define the rainbow-like X-IDE collection.

X-IDE frames are distributed by Mood Eyewear.

PUMA Eyewear is inspired by the dynamic approach and cool, urban style of this much-loved sports brand. New PUMA styles, distributed by Perfect Optical, include high-performance optical frames for those who want to run hard after a long day at the office. Lifestyle enthusiasts will love PUMA’s iconic, colourful unisex models. Each new PUMA model expresses a passion for action and a keen eye for the latest trends.

The contemporary PU15407 frame is a hot look for cool boys and girls and is available in small sizes for younger teens too. The statement-making square structure appears in muted classic tones of black, Havana, purple or dark blue. Clever layering sees an array of colours cladding the interior, creating unique light and tonal accents that set this style apart. The chic temple brandishes the layered effect, a silver leaping puma and a transparent finish in several neon shades.

Performance is guaranteed by the slender unisex PU15709. A softly curved front in mono- or dual tone gives way to edgily tapered temples. An athletic stripe effect, coloured temple tips and lettered PUMA logo give this slim metallic look instant sporting credentials. The energetic appeal is underscored by enhanced performance: the PUMA anti-worry system kicks in with functional features such as anti-slip tips and soft nose pads, making this chic eyewear ever-ready for action.

The stylish unisex PU15410 model is made from an extraordinary material known as ultem. With the look and feel of acetate, ultem is light and brings a new, slimmer approach to frame construction. This frame’s iconic vintage shape is uniquely slim-line in structure, incredibly light and flexible. The high resistance and flexibility of the ultem material allows it to be twisted back and forth while still returning to its original form. This hip piece is available in several trendy and colour-blocked styles.

Optika Eyewear launched 12 new exciting styles in the Mizyake Couture collection, a fifty-fifty mix for men and women featuring eight acetates and four metals.

“Acetates are hot for 2013,” says Optika Eyewear VP of Sales Richard Allan. “As per Mizyake Couture 4643 Royal model, we have cut out dark blue outside colour, to see the light blue colour under. This makes a strong statement, while at the same time is fashion forward.”

For the summer season, the company has focused on beautiful colour combinations, such as vintage browns with aqua blue interiors, and rich navy complimented with electric blues.

All optical frames feature super light weight stainless steel, which provides maximum comfort and durability.

ELLE recognises the individual in every woman. The brand, distributed by Perfect Optical, presents fashion that fuses each woman’s originality with the nuances of the latest trends and directions, wrapping it in an elegant, timeless package.

The summer season sees ELLE eyewear led by the essential spirit of the brand while channeling some beguiling aspects of the current trends. Charming and unique eye styles are influenced by this year’s femininity with a hint of vintage. Subtle jewelry, pastel colours and fresh ladylike elements such as lacy dresses, ornamental collars and bows inspire the latest ELLE eyewear. Retro forms and warm colours on bags and shoes are echoed in delightful optical frames that every woman will love to wear.

The EL 13355 model is a sweet confection of acetate in a palette of fruity summer shades. Retro in style, distinctively mottled tones and an attractive metal temple element sets this head-turning look apart. Colours build on purple, black or tortoise.

The charmingly up-tilted EL 13359 style features tastefully nuanced colour details that keep the look unique and chic. An embossed temple is inspired by spring lace while the temple tips are presented in smokey gradient tones. This model is available in an array of warm tones.