Author Archives: Envision Magazine

Get ready for Mido!

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Get ready for Mido!

The 42nd edition of the international fair Mido is getting nearer. It will take place in Milan at the Fieramilano Rho-Pero from March 11th (Sunday) to 13th, for the first time on two weekdays. This decision was made to satisfy the requests of many exhibitors and visitors who expressed a preference for the fair to be held during the week.

Mido is not merely a showcase. It does not only share information on the products exhibited and the overall sector trends, but also, and above all, provides an overview of all the alternatives available in terms of the expertise and capacity of suppliers:skills in manufacturing products with particular specifications, outstanding creativity and innovation, and general reliability.

Mido is primarily an all-in-one event: its visitors will find previews of eyewear trends, the latest in lens and machinery technologies, high-fashion designer signatures, and emerging players making their debuts with new collections. Each pavilion is dedicated to a specific segment – a strong point that has stood the test of time. The key spaces of the fair include the Mido Fashion District, an exclusive space inaugurated this year where the most glamorous eyewear firms face-off, and the now historical Mido Design Lab, where cutting-edge firms in terms of experimentation and design can be found. The world of lenses has a dedicated pavilion that, beginning this year, encompasses a Health & Innovation area. The offering is completed by Mido Tech, the exhibition area dedicated to instrumentation and machinery.

The 2011 edition, with more than 1100 exhibitors from 44 countries and representatives of all 5 continents, recorded more than 42 thousand visitors, amounting to +3% over 2010 (+7% of Italian visitors), thereby confirming Mido as a leading international optical fair.

Free Low Vision Webinars Available

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Eschenbach is pleased to offer on-line low vision education on a variety of topics to assist practitioners in maximizing their low vision patient outcomes. The topics range from device category reviews to clinical and practice management topics including clinical tips, patient case studies and marketing. These 1-hour webinars are easy to attend and convenient – just log in from your office and watch, listen and learn. For more information, click on the Upcoming Webinars link in theResourceCenterfor Professionals at Eschenbach’s website (www.eschenbach.com). 

Upcoming Webinar Schedule:

December 7, 2011

Streamlining the Low Vision Exam in 2011

December 21, 2011

Video Magnifiers – Altering text and images the easy way

Lenses with a Relaxation Effect

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Rodenstock offers spectacle wearers up to age 45 a new relaxation solution to deal with frequently changing vision requirements in everyday life. This option called Aveo – “feeling well” in Latin – can be ordered separately and supports eyes when they adjust to different distances, making sure that they look fresher, more relaxed and more attractive all day long.

Whether we are reading, driving a car or working at the computer, our eyes must constantly adjust to new visual distances. On average, it happens at least 30,000 times a day. Over time, this can lead to shimmering, double images, unclear vision, streaming, burning or irritated eyes, a pressure feeling and headaches – in short, the “office eye syndrome.” Rodenstock Aveo can help alleviate the daily, additional strain on the eyes and support a dynamic and active lifestyle for spectacle wearers who are under 45 years old.

Thanks to a slight reading boost of 0.5 dioptres in the lower area of the lens, vision is less fatiguing. Even when frequently shifting the focus, absolutely clear and simultaneously relaxed vision is guaranteed right to the edge of the lens. Rodenstock Aveo reduces fatigue symptoms and makes eyes more efficient. That way, even a stressful day at work can be dealt with in a relaxed way.

All normal near and far vision spectacles from Rodenstock can be equipped with Aveo as an additional option.

Marc Tersigni New President of Essilor Canada

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Marc Tersigni New President of Essilor Canada

Marc Tersigni has been appointed president of Essilor Canada, taking over from Gérard Malledant, president of the Essilor Group in Canadasince May 2008. He took up his post on September 1st.

Tersigni joined the Essilor Group inCanadain 1996. He successively held the positions of director business development (1996), director of sales Central region (1999), vice-president Canoptec sales and operations (2003), and vice-president Central region (2008). In October 2008, he was transferred to theUnited Kingdomfor the Essilor International group to become general manager of Essilor’sUKsubsidiary and subsequently director forUnited KingdomandIrelandregion in 2009.

Skechers Eyewear Presents New Ophthalmic Styles

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Skechers Eyewear Presents New Ophthalmic Styles

Viva International Group introduces the Skechers Eyewear Fall 2011 collection, which includes four new women’s ophthalmic styles that feature a dynamic fusion of trendy patterns and explosive colour combinations. Designed to coordinate perfectly with today’s fashions, the frames’ graphics and designs reflect the core elements of the brand, which offers a variety of optical and sun accessories for men, women and children.

Highlights of the new styles include pyramid stud detailing and high-definition graphics, which create a compelling mix of fresh accents influenced by the brand’s fashion edge. A fun graffiti pattern of the words “Peace,” “Love” and “Skechers” decorates the temples of SK 2031 and SK 2032 using a high-definition application technique. A pyramid-studded metal plaque completes the look of these striking temples. This innovative design offers an enticing colour palette, including shades of magenta, lavender, pink and teal.

A multi-coloured graphic print details the temples of SK 2037 and SK 2038, two other thin profile models from the new women’s collection. Droplets of colours, including pink, brown, purple and lime, decorate the frame’s crystal clear temples, adding a splash of fun to this playful duo. Each temple is crafted out of TR-90 plastic, which provides superior durability and a lightweight feel. The brand’s iconic “S” logo plaque adorns these innovative temples, complimented by metal fronts in a variety of rich satin finishes, including brown, fuchsia, plum, teal and periwinkle.

PUMA Unveils its Autumn/Winter Collection

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PUMA Unveils its Autumn/Winter Collection

The PUMA SportLifestyle philosophy permeates the new PUMA optical collection. Inspired by the latest street wear trends in combination with track and field elements, all styles ensure a diverse range of must-have perfectly in line with the DJ attitude that characterises the brand.

Pared down light frame styles are given athletic appeal through contemporary sport-inspired design elements such as stripes and colouring. Great functionality is achieved by anti-slip rubber temples and ergonomic design.

This fun PU 15340 unisex style feels fresh and airy thanks to the light metal material and upbeat colour combinations. Simple frame fronts are given an athletic surge through sport-inspired zingy neon hues, rubber double-injection tips and the energetically leaping PUMA cat logo.

The challenging half-rim front and sturdy arms of the PU 15341 model contribute to this frame’s ergonomic design, achieving a perfect harmonization of functionality and comfort. This seriously stand-out style is inspired by this season’s colour blocking trend with strikingly toned injection temples coolly contrasted by matt metal temple and front.

Profit Center Lets ECPs Shine with Their Clientele

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Profit Center Lets ECPs Shine with Their Clientele

Microclair, the Canadian-owned global leader in lens care systems, has created a profit centre that enhances the ECP’s image, while providing their clientele with the classiest and most effective way to keep their lenses looking top-notch. The display will be available this September from Shilling Optical.

In fact, the creators of fine Swiss timepieces use Microclair superior-grade microfiber polishing material worldwide. They ship one with every order so that retailers can keep the product shining in the most professional manner possible.

In sync with the fashion face of eyewear, the elegant black and white Microclair display and product packaging reflects the world of haute couture, where small luxuries are truly appreciated.

The display fits anywhere and helps eyecare professionals leverage an extra sale, while informing consumers about the importance of maintaining the value of their investment. While polishing the client’s lenses before the final fitting ECPs can easily explain why they use Microclair’s laboratory-proven superior material, composed of 50 per cent nylon and 50 per cent polyester. Everyone can feel and even see the difference in the soft, thick, rich-feeling fabric. Most importantly, Microclair cloths are super-absorbent. Laboratory tests proved what hands know by touch: Microclair cloths have more microfibers per inch, which explains why they do their job so well.

No one would dream of spending hundreds of dollars or more on a pair of high-quality imported leather shoes and not protecting them from the elements. Just as footwear retailers have finessed the art of the upsell, so, too, can eyecare professionals influence customers to take care of the eyewear they love.

MOOD Eyewear Signs a Long-Term Distribution Agreement with OPO Design

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MOOD Eyewear Signs a Long-Term Distribution Agreement with OPO Design

MOOD Eyewear is proud to announce a new license distribution agreement with the creators of KUNOQVIST and KQ.

For over 15 years, OPO Design has been manufacturing and marketing quality Swedish eyewear. “We were looking for something fresh and creative, but most importantly, we wanted a product that would fill a gap in the market. For example, ‘KQ by Kunoqvist’ is a sub collection that exclusively targets small faces with deep eye shapes for progressive lenses,” says MOOD’s President André Bélanger.

Intriguing Intricates

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Intriguing Intricates

Tura releases new styles with the grouping of four beautiful designs. The Intricates collection brings refreshing details and offers frames with unique feminine appeal.

Each design is unique with a special temple treatment featuring particular use of material or colour processes. Designs 656 and 684 use a cloisonné colour treatment – especially pretty using translucent cloisonné with special colour placement. Design 655 incorporates a lattice design with unique temple and end piece curves to create a flow of intrigue. Design 665 features an attractive zyl insert with a quilt-like design created by a laser engraving technique.

Due to the care put into each of these designs, the Intricates collection can’t help but to evoke a feeling of luxury.

New Fall Releases for Fysh UK

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New Fall Releases for Fysh UK

Fysh UK introduces seven new models for the 2011 Fall collection. The line, distributed by Wescan Optical, features a variety of shapes in rich autumnal colours reflecting the 2011 Fall trends seen on the runway ranging from deep teals to deep purples.

F-3449, F-3451 and F-3452 are constructed with TR-90 temples, which are extremely lightweight and flexible for added comfort. F-3451 is a semi-rimless model with a “new age” pop art inspired design, while F-3449 is a full rim retro model with a relaxed cat eye shape and enough depth to incorporate progressive lenses.

F-3450 has a vintage inspired shape with a three dimensional woven temple design available in this Fall’s hottest colours: purple honeysuckle, aubergine mint, brown lemon and teal coral.

The new Fysh collection adds character and style with innovative and abstract designs with a modern edge in eye sizes that range from 51 to 54.