2011 Issues

Click on any of the titles below to read the articles

May/June 2011
Feature Article – Everything Old is New Again
Envision: seeing beyond surveys the trends in this year’s sunwear market, including the popularity of updated retro styling, which is often enhanced with luxurious details. Sunglasses are also better made than ever, often featuring Rx-friendly lenses and full UV protection. This trend speaks to the demand for sunwear that protects the wearer’s vision, while enhancing their appearance.

Portrait of a DesignerMonika Schnarre Debuts in Exciting Partnership with Optiq
Making ContactThe Truth About Soft Daily Disposables
SparkPlay With All You’ve Been Dealt
Managing Your BusinessUnravelling the Mystery of Sunwear
Eye on Industry – While Thinking Globally, Ronor Acts Locally
Your MoneyTax Planning a Year-Round Activity
Different VisionJohn Rae: A Powerful Advocate for Canadians with Disabilities
DiscoveringFringe Fact or Fiction? Is EYEPORT the Real Thing?
Eye On HealthLow Vision: The Growing Challenge
EventAnother Great Mido: Design, Innovation and Business Take Centre Stage
EventVision Expo East: Celebrating 25 Years of International Flare in Eyewear



July/August 2011
Feature Article: The E-Technology Revolution
How is e-technology changing the lives of optical retailers? What trends are developing and what role should education play? Is Internet-based ordering on the rise and if so, what challenges might it give rise to? How can retailers use social media to market themselves? This feature will look at options and trends, including the public’s use of the Internet for direct ordering, relevant legislation, and the evolving impact of e-technology on the industry.

Portrait of a DesignerConsumers are Hot for Hilfiger
SparkThe Times They are a Changing
Managing Your BusinessEarly Trends: Recognizing the Next Power Generation
Different VisionRoger Alarie: Happily Dancing his Way Through Life
Success StoryA New Vision for Lenses
Making Contact Special Contact Lenses Can Help Avoid Car Accidents
The Legal Angle Looking Forward to Canadian Healthcare Reform
Optician ProfileInventing and Re-Inventing: Optician Randall Quinn
Your MoneyFederal Budget Brings Victories for Small Business
Lens FocusCan You Talk Technology?
Eye On HealthToo Few Canadians Accessing Low Vision Services
DiscoveringMaking a Difference in the Lives of Children and their Families



September/October 2011
Feature Article: Annual Lens Feature
Happiness is the perfect lens, one that provides superior vision in every possible condition. When that perfection is achieved, vision is taken for granted in the best possible way. What is new and what’s on the way in lens design? This feature tells all.

Lens FocusDispensing Spectacle Lenses in the Advertising Age
Special FeatureA Multi-Dimensional Challenge: 3D Eyewear for Television
Portrait of a DesignerBorn to Design, Arielle de Pinto Creates Frames for Centennial Optical
Managing Your BusinessThe Optical Dispensary – Practice Management by Design
Success StoryBo Optik Builds Vibrant Future Upon a Stellar Past
Industry InterviewIn Conversation with Randolf Rodenstock; A True Optical Industry Pioneer
The Legal AngleLeveling the Playing Field with Accessible Technology
Eye On HealthWe see with the Brain: The Visual Cortex Takes Centre Stage in Research
SparkThe Art of Transformation
DiscoveringBlindness Spurs Teacher on to Bigger and Better Things



November/December 2011
Feature Article: Contact Lenses (Bonus Feature – Contact Lens Care)
The fabulous little lenses that sit like a dish on a fingertip are pure magic when popped into an eye that needs correction. How are contact lenses improving? Are customers happier than ever before? Is compliance still a major issue? Our annual contact lens feature brings the latest studies and technological advances to the attention of ECPs across Canada.

Portrait of a DesignerThe Boy Inside the Man: Michael Kors Started Young and Took on the World
Lens Focus Relationship Counseling: Making Your Relationships with Lens Manufacturers Work For You
Success StoryOptiq Continues High-End Moves
Different VisionTony Max: Multidisciplinary Artist Finds Healing in Self-Expression
Eye On HealthCataracts After Radiation Treatment
Managing Your BusinessBuilding an Optical Powerhouse – Visionary Leadership
Special FeatureOpticianry School Goes Gorgeous and High-Tech
Event Silmo: A ‘Must’ for Buyers and Sellers from Around the World
Event VEW 2011: Making its Mark as a Premier Event in the Eyecare Industry
Event Smart Education for Eyecare Professionals
Spark Creating Momentum