Page 11 - Envision-09-10-2021

Cover Story

LENS T E CHNOL OG Y UP D A T E

[ Essilor Canada’s “See No Limits” campaign ]
ESSILOR CANADA: SEE NO LIMITS
Good vision is essential to achieving a person’s full
potential. That’s the message of Essilor Canada’s enter the world of progressive lenses at a very affordable
“See No Limits” campaign, designed to raise awareness price. Varilux X series™, Varilux Physio 3.0 and Varilux
among young presbyopes of the importance of Comfort Max are all included in the offer, which is
progressive lenses in general and Varilux® lenses in dedicated to first-time wearers of progressive lenses.
particular. This will allow ECPs to equip new wearers with
the Varilux experience, which offers outstanding
The campaign celebrates three characters — an architect sharpness at any distance.
(Raphael), a paper sculpture artist (Jade) and a
geographer (Quitterie) – who explore the limits of Essilor Canada has also launched a new combination
their passions, making sharp near-to-far vision an inte- of the vibrant Transitions® Style Colors with Varilux E
gral part of their success. Drawing inspiration from the and X series™ lenses. Four new colours are available,
world around them, these individuals find a solution including Sapphire, Amethyst, Emerald and Amber.
in Varilux lenses, which offer a seamless transition
between near-to-far vision and allow them to see their ECPs can use Varilux Discovery to introduce progressive
surroundings clearly and examine the tiniest details. lenses to young presbyopes. This interactive tool
allows consumers to compare Varilux Comfort Max
“See No Limits” is a 360-degree campaign that takes lenses with single vision lenses, helping them to
advantage of every step of the consumer journey. In immediately understand how the visual technology
addition to 15- and 30-second television spots on works and better manage their expectations.
Canada’s major networks, consumers are exposed to
the campaign on social media, online, in traditional Varilux Discovery is exclusive to Essilor Experts
print and digital media, and at their ECP’s. partners. To learn more, see the brochure at https://
www.dropbox.com/s/zgu3sbn4qu8y3y6/Varilux%20
As part of the campaign, Essilor has a welcome offer Discovery%20Brochure_EN_FINAL%20%281%29.
at attractive pricing, which allows young presbyopes to pdf?dl=0.

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