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                                     Our View


                                         JoAnne Sommers                                        4660, Montée Saint-Hubert,
                                                                                                Saint-Hubert (QC) J3Y 1V1
                                           Editor-in-Chief                                   www.bretoncommunications.com
                A          ll of the time we’ve spent staring at computer screens during the pandemic   martine@bretoncom.com
                                                                                              450 629-6005 / 1 888 462-2112
                                                                                                  Fax: 514 360-6523
                                                                                                PRESIDENT/PUBLISHER
                                                                                                   Martine Breton
                           has not been kind to our eyes.
                                                                                                  EDITOR-IN-CHIEF
                           There is growing evidence that working, studying and recreating from
                                                                                                  JoAnne Sommers
                                                                                                  Tel. 250 469-4350
                           home during COVID, combined with reduced outdoor activity, are
                           linked to worsening eyesight for people of all ages.
                                                                                                  SENIOR EDITOR
                           Myopia has become a growing concern  in the past 20 months,        joannesommers2@gmail.com
                                                                                                   Paddy Kamen
                                                                                                  Tel. : 778 363-3405
               especially among children. A study published early this year in JAMA Ophthalmology,   paddykamen@gmail.com
               using data from Feincheng, China, reported that myopia in children 6-13 increased
                                                                                                 ASSOCIATE EDITOR
               by up to three times in 2020 compared with the period from 2015-2019. On average,   Shirley Ha, B. Sc (Hons), O.D.
               children were more short-sighted by -0.3 diopters. The study found that the youngest
               school-aged children had the highest increase in nearsightedness.            SPECIAL ADVISOR, CONTACT LENSES
                                                                                            Joshua Josephson, B. Sc, OD, FAAO, FACLP
               Adults have been impacted, too. The College of Optometrists in the U.K. reported in   MEDIA COORDINATOR / COPY EDITOR /
               June that its research found 31 per cent of Brits say their eyesight has worsened during   RESEARCHER
                                                                                                   Omar Chraïbi
               the pandemic — up from 22 per cent in June 2020.                                editorial@bretoncom.com
               In many cases, the evidence is anecdotal. Optometrists, for instance, report that     WEB COORDINATOR
                                                                                                  Vanessa Pelletier
               patients who didn’t realize they were farsighted are now having issues seeing up close.   advertising@bretoncom.com
               And many report headaches and shoulder and back pain associated with spending   SUBSCRIPTION INFORMATION
               long periods of time staring at a computer without taking breaks.               envision@bretoncom.com
               Fortunately, constant improvements to lens designs are helping to keep pace. And   GRAPHIC DESIGN
                                                                                                   Marco Gagnon
               thanks to innovative manufacturing techniques, lens designers can target specific   design@bretoncom.com
               weaknesses based on each patient’s circumstances. 
                                                                                                   ADVERTISING
                                                                                                   Martine Breton
               “Task-specific computer lenses are the most significant lens development in recent     martine@bretoncom.com
               years,” says Paul Faibish, president of Plastic Plus. “With the increased use of digital    1 888 462-2112
               devices, office lenses can be life-changing for clients who struggle with traditional    Tel.: 450 629-6005
                                                                                                  Fax: 514 360-6523
               multifocal designs. And a new market has emerged: young people struggling with
               eyestrain, because digital devices are not just affecting presbyopes but also millennials.”  CIRCULATION / CLASSIFIED ADVERTISING
                                                                                                  Vanessa Pelletier
                                                                                               support@bretoncom.com
               Doctors and dispensing staff need to understand and communicate to patients how the
                                                                                                    PRINTING
               special features of new lenses can help them see more clearly and comfortably while   Miromedia
               at work and play, says Martin Bell, national sales and marketing manager, Shamir.
               “Staying abreast of the latest advancements in lens designs is essential to delivering the   Published six times a year
               best patient care.”                                                                  Legal deposit
                                                                                                National Library of Canada
               Adds Rick Leroux, communications director, Centennial Optical, “It’s important for   ISSN 1925-8801 (Print)  |  ISSN 1925-881X (Online)
               ECPs to be able to match their customers’ lifestyle requirements with the appropriate     Canadian Publication Mail Product
               lens designs, materials and treatments. By understanding and explaining the benefits    Convention NO 40021196
               of the different options available to them, optical professionals will have happier    Postage Paid in Quebec
               customers and multiple pair sales will grow their profits.”                Any reproduction, in whole or in part, of the herein
                                                                                          publication, is strictly forbidden, without the written
               There’s lots more of interest in this issue, including Paddy Kamen’s designer feature   authorization of the publisher.
               about Diego Kim, the “accidental” designer, and Shirley Ha’s piece on how to keep   Printed in Canada
               contact lens patients coming back. We hope you enjoy it..       n                    Please recycle
                                                                              E


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