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Cover Story
LENS T E CHNOL OG Y UP D A T E
[ Pure Blue UV is an innovative lens material with light purification technology. ]
“ Studies show that NIKON’S PURE BLUE: STYLISH ALL-IN-ONE
Canadians now spend PROTECTION
an average of For most people, exposure to blue light Pure Blue UV lenses are the most
“ Canadians now spend an average of tint or unsightly blue reflection, and
11 hours a day in front has grown significantly as the amount aesthetically pleasing lens solution
of time we spend in front of electronic available, providing a clear lens
of a screen. screens has increased. Studies show that appearance, with no yellowish residual
11 hours a day in front of a screen.
clear lens. Pure Blue UV is the best-looking
And while many people are aware of the visual clarity that is very close to that of a
solution compared to standard lenses
dangers of prolonged exposure to blue with similar levels of protection.
light, along with the potential risk of
age-related macular degeneration and Pure Blue UV is available in all lens
other eye diseases, they are also concerned designs, excluding NLAS, SOLO and
about the look of their lenses, expressing Kids. It is also available in 1.50, 1.60 and
hesitation about using blue-cut lenses 1.67 indexes, all of which come with front
because of their appearance. and back side UV protection.
That’s where Nikon’s Pure Blue UV Pure Blue UV is available in SeeCoat
TM
comes in. Pure Blue UV is an innovative Next and SeeCoat Next Blue coatings.
lens material with light purification And for extra protection, Pure Blue UV
technology. Molecules embedded within lenses combined with SeeCoat Next Blue
the lens intelligently filter out UV increase blue light absorption by up to 40
rays and up to 35 per cent of harmful per cent*.
blue light before they can reach the
patient’s eyes, protecting them without *The aesthetic benefit of the Pure Blue UV lens could
compromising the aesthetics. be affected.
12 / SEPTEMBER - OCTOBER 2021 / www.ENVISIONMAGAZINE.ca /