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Cover Story                                                                                                  Rodenstock_The Best For You_Envision Ad-PRINT.pdf   1   2021-07-29   12:13 PM

            LENS T E CHNOL OG Y UP D A T E

                                          [ 74 per cent of Avulux wearers were able to reduce or eliminate their usage of migraine medication. ]









                                                                             Avulux glasses were developed by a
                                                                             research  team in  conjunction  with
                                                                             Canadian   physician  and   McGill
                                                                             University   alumnus  Dr.   Charles
                                                                             Posternack.
                                                                             A 2016 Harvard study found that white,
                                                                             blue, amber and red light increase
                                                                             migraine-related head pain, while
                                                                             low-intensity green light helps reduce
                                                                             it. When melanopsin-secreting cells are
                                                                             activated by light in the upper blue and
                                                                             amber range, it leads to migraine pain;
                                                                             preventing this overexcitement can stop
                                                                             light from triggering or worsening a    C
                                                                             migraine attack.                        M
                                                                             Avulux glasses use a precision-tint     Y
                                                                             technology that filters up to 97 per cent   CM
                                                                             of the most painful light in the blue,
                                                                             amber  and  red-light  spectrum  without   MY
                                                                             distorting the wearer’s colour perception.    CY
                                                                             This sets Avulux apart from other types   CMY
                                         GAME-CHANGING AVULUX® GLASSES DEBUT IN
                                         CANADA                              of light-blocking glasses, most of which   K
                                         Anyone who has ever had a migraine   block only blue light.
                                         knows how debilitating they can be.   Independent clinical studies showed that
                                         This common neurological condition   more than 90 per cent of Avulux wearers
                                         can cause agonizing headaches, nausea,   were able to continue their daily activities
                                         vomiting and sensitivity to light, sound   in the face of a migraine. And 74 per
                                                                             cent of Avulux wearers were able to
                                         and smell.
      “   Nearly half of migraine        The most common treatment —         reduce or eliminate their usage of
                                                                             migraine medication. Thirty-eight percent
                                         prescription drugs—can also exacerbate
                                                                             experienced a complete disappearance
               sufferers  surveyed
                   said that light       the problem: used too frequently,   of their headaches if they wore Avulux
                                         such medication can trigger rebound
                                                                             glasses at the earliest onset of a migraine
                                     “   The more than three million Canadians   zero sacrifices,” said Dr. Posternack.
                 sensitivity is their    headaches, which are worse and more   symptom or migraine aura.
                                         frequent.
                     #1 symptom.                                             “Avulux is unique because it involves
                                         who suffer from migraines now have a
                                         non-pharmaceutical alternative: Avulux   “There are no side effects, no colour
                                                                             distortion,  no  additional  costs,  and
                                         glasses, which focus on light sensitivity   no time away from the people and
                                         as a migraine trigger.              activities you love. The glasses look great
                                         “Nearly half of migraine sufferers   and  come  in  a  selection  of  styles.  This
                                         surveyed said that light sensitivity is  makes it easy for ECPs to incorporate
                                         their #1 symptom,” noted Jason Faibish,  Avulux glasses into their roster of
                                         vice-president of Plastic Plus, which sells  treatments to help prevent, or even
                                         Avulux glasses in Canada.           eradicate, migraine attacks.”



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