2015
January / February
Sports
From racquet sports to shooting, to traditional outdoor sports like skiing and golf, eyewear for sporting
activities is increasingly diverse and often highly specialized. This feature covers ophthalmic and
sunwear, with a focus on sport-specific lenses.
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March / April
Men
It’s no secret: men are driven by fashion, and eyewear gives them a significant way to claim an identity.
Designers and manufacturers are speaking to this market with new collections that appeal to the risktaker,
the nerd, the jock and the C-suite executive. Let’s check them out!
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May / June
The Wonderful World of Advertising
This feature examines trends in advertising (print, social media, direct mail, other media, including
Internet) and discovers where those trends are, or are not, being used in the eyecare industry. From the
macro level of manufacturer advertising to consumers (including celebrity endorsements), to the micro
level of the independent ECP advertising to the local community, we’ll see what’s new, what’s effective
and what ROI can be expected from various media.
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July / August
Dry Eye
The causes, diagnosis and treatment of dry eye syndrome are the focus of this special feature. We’ll be
looking at vitamins and other supplements, ambient room conditions, various eye drops, the impact of
contact lenses and surgical interventions.
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September / October
Lenses
The latest in lenses will be covered in this feature, including new designs, technologies, colours, materials
and sales aids. We focus on the best products available in every category.
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November / December
The Internet Meets Bricks and Mortar
There’s a new kind of integration going on, a marriage, in fact, between bricks-and-mortar and the
Internet. This feature looks at how other industries are combining the two and how their success can be
applied to the optical industry. We will examine how consumers use online resources to find product, and
evaluate bricks-and-mortar shops and the ECPs who run them. We’ll interview the creators of software
and apps to discover the best resources for ECPs in their quest to achieve this integration. The story will
also look at the latest developments in Essilor’s plan to bring online help to bricks-and-mortar retailers.
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