Envision: seeing beyond – A magazine for eyecare professionals

Your Store: Your Brand

Are you seeking to create a conservative ‘business’ look for your location, a distinctive ‘artsy’ environment, or something in-between? How important is it that the store reflects the personality of the owner? This feature looks at the consumer psychology associated with the aesthetics of retail environments and showcases display options that will turn heads. How important is it that the store fits in with the aesthetics of its retail neighbours? We also look at how staff dress for the job and the way their apparel impacts the store’s brand.