Unique Hinge Technology for Luxurious Eyewear Collection
Erlik officially launches its 2011 eyewear collection through Kickstarter.com. Erlik is the only brand of eyewear designed inMontrealand produced inMilan,Italy. The latest collection includes more than 11 optical models and 13 sunglasses with multiple combinations to fit every consumer need. Its distinctive frames use a unique hinge technology which translates into a luxurious, high-quality eyewear product and allows the consumer to personalize their purchase, thanks to its interchangeable temples.
Made from a selection of innovative materials, the blueprints for the hinges are a closely held trade secret. The long lasting hinges apply delicate pressure to each temple and retain their position once the wearer has adjusted them to their face. This results in a perfect customized and truly comfortable fit. Unlike traditional eyewear brands, Erlik offers an assortment of fashionable temples that can easily be switched out to create different looks and match each individual style. Working with Carl Zeiss Vision, a world leader in lens manufacturing, Erlik’s lenses come in a variety of shades and always exceed the quality requirements set by the industry.
“Through creativity and innovation, Erlik wants to redefine the way consumers view and choose eyewear. The appeal of our product is that it lets everyone create their own style and reflect their true personality,” saysAlexandre Masse, founder and creative force behind Erlik.
For the launch of its new collection, Erlik was approved by the team at Kickstarter.com, the largest financing 2.0 platform for creative projects in the world. From May 17 toJune 13 2011, Erlik has promoted the collection to a worldwide audience and offered unique promotions. The visitor was invited to view a small video, to read up on the company and purchase the new models at amazing prices.
