Silhouette International is now represented in South America with its own subsidiary located in São Paulo, Brazil.
The branch office sells private label Silhouette eyewear as well as adidas and adidas Originals eyewear licensed brands. The subsidiary – the 14th of the Austrian family-owned company – also has its own warehouse. “We want to provide that service in Brazil that our customers the world over know – delivery within 48 hours – which is why we decided to set up our own warehouse in Brazil, in addition to our warehouses in the U.S. and at our headquarters in Austria,” said Silhouette International CEO Daniel Rogger.
“Brazil and South America have great potential and that is why it is important to us to handle this market ourselves. Our distribution partners have done a good job getting things set up over the past decades. The time has now come for us to take the helm,” said Rogger. He sees Silhouette’s future markets to be primarily in Asia, the CEE countries and South America, without losing sight of the company’s existing core markets in Europe and the U.S., which is still the biggest market for the Austrian eyewear manufacturer.
