ELLE recognises the individual in every woman. The brand, distributed by Perfect Optical, presents fashion that fuses each woman’s originality with the nuances of the latest trends and directions, wrapping it in an elegant, timeless package.

The summer season sees ELLE eyewear led by the essential spirit of the brand while channeling some beguiling aspects of the current trends. Charming and unique eye styles are influenced by this year’s femininity with a hint of vintage. Subtle jewelry, pastel colours and fresh ladylike elements such as lacy dresses, ornamental collars and bows inspire the latest ELLE eyewear. Retro forms and warm colours on bags and shoes are echoed in delightful optical frames that every woman will love to wear.

The EL 13355 model is a sweet confection of acetate in a palette of fruity summer shades. Retro in style, distinctively mottled tones and an attractive metal temple element sets this head-turning look apart. Colours build on purple, black or tortoise.

The charmingly up-tilted EL 13359 style features tastefully nuanced colour details that keep the look unique and chic. An embossed temple is inspired by spring lace while the temple tips are presented in smokey gradient tones. This model is available in an array of warm tones.

Developed by the original leaders in safety eyewear and a first for the safety industry, the Armourx Collection combines fashion and unique designs for safety eyewear in the workplace. With an extensive background in creating eyewear that is fashion-forward and high in quality craftsmanship, the Armourx collection is both stylish and functional.

Each frame is third-party tested for standardized eye protection in the workplace. The Armourx collection combines 21 safety frames that are stylish and protective, from Wrap-Rx to Metro and Classic to Basic. Each frame has permanent or detachable side shields, with features like spring hinges, smaller fits, comfort bridges. They are available in traditional colours such as black, grey and brown and trendy colours like green, purple and burgundy.

The Metro line is for the fashion conscious, like the retro nerd and bling diva, who want the latest in fashion trends. The Classic collection encompasses the timeless designs of safety eyewear and the Basic line keeps it simple and budget-friendly.

Armourx feature frames are from the Wrap-Rx line, made of quality Trogamid^®CX, a top-quality material in the safety industry; it is abrasion-, scratch- and stress-cracking-resistant. Models 6000 and 6001 are available in eight colours, with integrated side shield protection and attachable dust bar or cushion accessory. This collection, with clear or tinted lenses, is perfect for indoor and outdoor safety protection.

Renoir and his fellow Impressionists saw great potential in the bold use of colour as a tool of personal and naturalistic expression. Among the strongest pigments in the Impressionist arsenal, pure royal blue has been used since the early 19^th century to add a splash of luxurious colour, evoking a feeling of adventurous style. This vibrant hue makes its presence known in a large variety of Ogi styles, most brilliantly demonstrated with the 4800, the 7148, the 9200, and the 9076. Each frame emulates an artistic sophistication and has a fashionable flair that personifies Ogi Eyewear. Bright cobalt, metallic azure, and sky blue hues blend with multifaceted tortoise colour combinations to present each style with brilliant colouring and an individualized expression.

Ogi Eyewear’s 7148 debuts with a smoothly carved bridge and a colour infused camouflage palette. Offered in green, blue, brown, or red, the 7148’s matte translucent front bonds beautifully with boldly coloured camouflage temples. A slight cat eye silhouette gives the 7148 a feminine sophistication with a vibrant attitude.

The 9200 makes a bold entrance into Ogi Eyewear’s collection of combination frames with a vibrant colour palette. Hues of rich violet, cobalt blue, deep brown, or fiery red envelop the marbled acetate and colour saturated metal eye wire of the 9200. Accompanied by an arched brow, the adjustable nose pads of the 9200 offer customizable comfort while never sacrificing flavorful fashion.

GUESS Eyewear presents a Tween collection that overflows with vibrant colours, bold silhouettes and unique features. The twelve piece optical selection is defined by playful details and bright hues that are sure to get the attention of every GUESS boy and girl this summer.

Bold color treatments compliment the GU 9092, which showcases a mix of pastel tints on the temples to add a funky contrast to a more classic metal modified rectangular frame. Additionally, a new handwritten GUESS logo is prominently displayed in bright colours graffiti-style on the translucent temple.

GUESS boys have their pick of casually cool frames this season with fresh details and eye-catching hues. The GU 9104 offers GUESS boys a preppy, oversized modified square shape in fun contrasting colour block options such as black and blue, blue and yellow and black and grey.

Concept Eyewear recently released a new model, 5673 Mantis, within it’s V.Design collection. The flowing lines and leaf-like formations on the frame are inspired by the shapes found in nature.

The superior durability of the finish is achieved by having the frames hand-painted and baked twice versus the industry standard of just once. The French brand’s exciting new release is available in four eyecatching colours.

Essilor and Sàfilo have announced a ten-year licensing agreement for the design, manufacture and worldwide distribution by Essilor of polarized ophthalmic lenses under the Polaroid brand for use with eyewear products in general.

Polarized sunwear is recognized for bringing superior vision comfort, reducing glare and increasing contrast while maintaining true color perception and clarity. Although consumer satisfaction with polarized lenses is very high, this market only represents 20 per cent of the total sunwear market in the world today.

Essilor is convinced that there is an important need to raise awareness amongst ECPs and consumers about the need to protect their eyes from the sun and UV hazards. This includes promotion of all available solutions, including sun prescription and polarized lenses.

Hubert Sagnières, Chairman and CEO of Essilor, said: “We are delighted to team up with Safilo for the worldwide development and promotion of Polaroid lenses. The strength of the Polaroid brand is a key lever in drawing people’s attention to the importance of protecting their eyes from the sun and in growing the polarized category within the mainstream consumer segment. This new collaboration will allow us to bring together Essilor’s strong know-how and leadership in ophthalmic lenses with Polaroid’s strong brand recognition”

Roberto Vedovotto, CEO of Sàfilo Group, commented: “We are very proud to start this long-term partnership with Essilor, a company that has been driven by innovation in the development of lenses for more than 160 years. We consider this project an extraordinary opportunity for Polaroid not only to confirm its credibility and worthiness as a reference brand for the protection and improvement of eyesight, but also to extend its application to eyesight correction, in order to offer consumers throughout the world best-in-class products.”