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“ So we inspire people

to explore and enjoy nature,
and we empower them to
make it healthy, creative

and responsible. “
[ Marlene ]
environmental criteria. The company’s
environmental consciousness isn’t
merely an exercise in trend-following:
it’s an integral part of their love of
nature and their desire to preserve it.
As their marketing material states:
‘Nature makes us feel inspired, alive
and free. So we inspire people to
explore and enjoy nature, and we
empower them to make it healthy,
creative and responsible.’
[ Padruga ]
Jisco’s design philosophy is self-
expression through eyewear. “We’re
a personal brand, not a brand
focused on sales and artificial values.
It’s amazing when we see people on
the street wearing our frames. I’ve
seen people wearing Jisco eyewear at
the Eiffel Tower and on Hong Kong
subways!”
Like many European manufacturers
in the fashion space, Jisco takes a PORTRAIT OF A DESIGNER
lyrical, almost romantic approach
[ Peters ] to design, describing the company’s
use of acetate as ‘inspired by
landscapes and the luminosity of the
Mediterranean.’ In fact, their tagline,
‘Mediterranean Style,’ tells the story
of an eyewear manufacturer that
takes to heart the notion of fashion as
the soulful expression of one’s inner
self.
The current eyewear trend in southern
Europe continues to be acetate and
titanium, Marin reports, although
he notes that the eyewear industry
[ Selma ] doesn’t react as quickly as the fashion
industry, in that trends don’t move
from one country to another at the
same speed. In addition, says Marin,
even if you spot a predominant
trend, there are lateral trends that
eyewear designers must watch and
understand.
narrative for various frames. What type of materials in many frames in a way that
woman sports this eyewear? “The woman helps us combine our universe of colourful Considering that Jisco bills itself as
who isn’t afraid to express herself. The word acetates with the lightness and comfort of a lifestyle brand, it makes sense that,
‘shy’ isn’t in her vocabulary,” states Marin. titanium,” explains Marin. “Most of our as its creative lead, Marin revels in
She’s got to be bold, daring and unabashedly acetate is bio-based cellulose. It is 100 per the Mediterranean lifestyle to which
unafraid of people’s reactions – clearly an cent biodegradable and the most widely so many of us aspire. “It’s the perfect
independent thinker. used organic compound in nature.” Marin place to have the best work-life
balance. Next year will mark our
In terms of materials, when you think about emphasizes that plastics sourced from natural 10-year anniversary! We’re so happy
Jisco, you think of a unique use of acetate materials are not always biodegradable, and about this journey and we’re excited
paired with titanium. “We mix these two that Jisco’s bio-acetate meets both of these about what’s coming next.” l
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