Page 28 - Envision-11-2022

Christine Zeggil, National Key Account Executive ,
Dr. Kiran Ramesh, Vision Care Centre Dr. Danielle Gordon, Sphere Optometry Dayle Whitecross, Eyestyle Influencer Transitions
Isabelle Tremblay, Director of Sales and Marketing,
Transitions
Event

Return of

“THE STUDIO”

AN IN-PERSON EXCLUSIVE EXPERIENCE FOR TRAINERS,
Educators from Transitions Optical in Canada

Tracey Schmitt, Author, Humanitarian Volunteer,
Disability Advocate, Award Winning Athlete and
Motivational Speaker

Martin Lesperance, Speaker, Motivator and Engagement Roxana Dreger, Marketing Manager, Education, Chris King, Associate Marketing Director,
Expert Transitions Global Education, Transitions

ransitions Optical in Canada hosted a unique market insights, collaborate with a growing Transitions
educational experience—Transitions® The trainer community, create an action plan to train their
Studio—for industry trainers, educators, sales own teams, and become Certified Transitions Trainers.
representatives and managers on November
T8 at the Fairmont Château Laurier in Ottawa. “We expanded our community of Transitions advocates

The audience interacted with experts on effective and trainers through this year’s Canada Studio Event,”
storytelling and patient education strategies and heard said Arnaud Rajchenbach, marketing and sales manager,
from Transitions training professionals as they did a Transitions Optical in Canada. “The events empowered
deep dive into the Transitions® lens portfolio, including attendees to train others confidently and more
the new generation of Transitions® XTRActive® lenses effectively on the need for light management, the
and new Transitions® XTRActive® Polarized™ lenses. The latest consumer insights and how to recommend the new
event built on the success and key learnings of last year’s Transitions portfolio.”
event, as well as this year’s U.S. events.
Attendees were able to increase their product knowledge
The Transitions Studio events held in 2021 in the U.S. on photochromics, how to grow as professionals, focus
and Canada helped 200 certified trainers become more on educating patients or others, and build their sales,
confident as storytellers and Transitions advocates, dispensing, or eyewear styling skills. Presentations

inspiring them to commit to train over 21,000 people. also included a deep dive into the two new Transitions
This immersive, train-the-trainer experience featured the XTRActive products, Transitions XTRActive new
best content from Transition Academy to help attendees generation lenses and Transitions XTRActive Polarized
gain an edge with Transitions® product knowledge and lenses. l
E

26 / NOVEMBER - DECEMBER 2022 / www.ENVISIONMAGAZINE.ca /