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ALL EYES ON TURBOFLEX, THE WORLD’S
FIRST 360 ROTATING HINGE
vailable in styles for men, women, and children,
Athe shockproof TurboFlex 360 hinge rotates in
every direction…
The TurboFlex 360 hinge will take centre stage in
a full-scale North American marketing campaign for Aspex Eyewear Group. On the heels of a highly
successful European campaign with close to 30 million impressions and a 34 per cent increase in sales,
the global leader in eyewear innovation will expand marketing efforts across the U.S. and Canada with
a robust, multi-channel strategy that includes a new daytime and primetime broadcast commercial,
full-page print ads, and coveted digital partnerships. THE
TurboFlex, a high-profile favourite this year at the Official Talent Lounge for the 64th Annual GRAMMY
Awards, was also selected for the 20 annual Everyone Wins Nominee Bag delivered to the top
th
25 Oscar nominees. “While it’s rewarding to see such excitement and interest from notable individuals
who have access to any eyewear brand, TurboFlex was designed to benefit everyone. Our worldwide
patented TurboFlex technology allows glasses to do what’s never been possible - to FLEX in
multiple ways without breaking. Movement matters and WE move with you,” shares president and
Aspex founder Nonu Ifergan.
COOPERVISION ADDS SYNERGEYES TO EXPAND SPECIALTY
CONTACT LENS ADOPTION IN NORTH AMERICA
eepening its commitment to expand specialty contact lens adoption
Din North America and worldwide, CooperVision has added
SynergEyes to its CooperVision Specialty EyeCare business unit. The
Carlsbad, California-based company is widely known for hybrid lens
technologies and brands, which span the treatment of irregular cornea,
presbyopia, and astigmatism.
This development broadens CooperVision’s already Over the next few years, manufacturing of
extensive range of products and services. The SynergEyes products and materials will transition
addition creates a complete portfolio for the to CooperVision Specialty EyeCare’s recently
treatment of keratoconus and irregular cornea opened production center in Gilbert, Arizona. GP
in North America and beyond, plus substantial Specialists, whom CooperVision acquired in 2021,
opportunities to advance care for other common has shared plans to move into that facility in 2023.
ocular conditions. SynergEyes CEO Bob Ferrigno will serve as a
Since the first generation of SynergEyes hybrid consultant with the organization through early
lenses came to market in 2005, the company has 2023 to assist with the transition. Louise Sclafani,
continued to improve the multifaceted technologies OD, FAAO, FSLS, vice president of Professional
required for success. Its brands include Duette, Affairs for SynergEyes, will join the CooperVision
UltraHealth, and SynergEyes iD Single Vision and Specialty EyeCare Americas team.
Multifocal EDOF, as well as SynergEyes VS scleral SynergEyes customers should continue to work
lenses. with their current representatives. Terms of the
transaction were not disclosed.
/ www.ENVISIONMAGAZINE.ca / NOVEMBER - DECEMBER 2022 / 31