Page 34 - Envision-11-2022
P. 34

THE



















                                                                             OPTOMETRY GIVING SIGHT
                                                                            ENCOURAGES DONATIONS TO
                                                                             “LIGHT UP THEIR EYES THIS
                                                                                  HOLIDAY SEASON”
                                                                            o raise awareness of its global impact
                                                                         Tand encourage fundraising through
                                                                         the  end  of  the  year,  Optometry  Giving
                                                                         Sight (OGS) has kicked off its “Light Up
                     CHILDHOOD MYOPIA EPIDEMIC                           Their Eyes This Holiday Season” campaign.
                     EXPLAINED IN NEW PODCAST                            The appeal features stories of how the

                      new podcast designed for non-medical               organization—through the generosity of
                  A  listeners explains the reasons behind               individual and corporate donors—has
                  the global childhood myopia epidemic and               provided the gift of sight to people around
                  what that means for Canadian families.                 the world.
                  Featuring Dr. Debbie Jones, a clinical scientist       Throughout the coming weeks, the campaign
                  from the  Centre for Ocular Research &                 will highlight a variety of real-life cases,
                  Education (CORE)  and an internationally               including those of children in Zambia and
                  known  myopia  expert,  the  22-minute                 Haiti who are better able to learn in school
                  discussion is part of the  Don’t Lose Sight            after support from OGS enabled them to be
                  interview  series  from  the  Canadian                 fit with their first pairs of glasses. Another
                  Association of Optometrists.                           tells the story of a health care professional

                  The episode is available at https://dontlo-            in India who now incorporates education
                  sesight.buzzsprout.com/, as well as through            about primary eye care into her work with
                  major podcast platforms including  Spotify             her  community  thanks  to  OGS-funded
                  and Amazon Music.                                      training.
                  Dr. Jones defines myopia—also referred to              With the support of the ophthalmic industry,
                  as nearsightedness—and explains how it                 optometrists,  patients,  and  other  donors,
                  can worsen as a child grows. Speaking with             Optometry  Giving  Sight  funds  programs
                  podcast host Denise Balch from Connex                  to develop sustainable infrastructure, train
                  Health, she describes the associated risks for         local  eyecare  professionals,  and  deliver
                  more severe vision impairment later in life            desperately  needed  vision  care  in
                  as a potential consequence.                            underserved  communities  both  at  home
                                                                         and around the globe.
                  While half the world’s population is projected
                  to be myopic by 2050, the crisis is already            Over the last 15 years, OGS funding has
                  evident in Canada. Dr. Jones notes that                provided basic eyecare services to more
                  recent work showed a 30 per cent prevalence            than 8 million people, assisted with training
                  among 11- to 13-year-olds in the Waterloo-             more than 14,000 eyecare personnel,
                  Kitchener  region. Remarkably, one-third               established more than 130 vision centres,
                  of those children’s caregivers were unaware            and served people in more than 40 countries.
                  of the problem until the research project              In the last two years alone, OGS has
                  uncovered the condition.                               provided funding to more than 30 project
                                                                         partners around the world, totaling more than
                                                                         $1.5 million in grants. For more information
                                                                         or to donate, visit givingsight.org.



      32  /  NOVEMBER - DECEMBER 2022   /   www.ENVISIONMAGAZINE.ca  /
   29   30   31   32   33   34   35   36   37   38   39