Page 32 - Envision-11-2022

THE

MARCOLIN AWARDED LONG-TERM LICENSE FOR TOM FORD EYEWEAR
ollowing the takeover by Estée Lauder Companies Inc. of the Tom Ford brand for $2.8 billion, in order
Fto guarantee continuity and further development of the brand, an extension of the eyewear license
agreement with Marcolin has been arranged with the new ownership.

The agreement will guarantee a long-term license on payment by Marcolin of $250 million. This will be
funded by a combination of cash on balance sheet plus a capital increase by Marcolin shareholders of at least
$50 million.
The new licensing agreement is subject to completion of the purchase transaction of Tom Ford by Estée
Lauder Companies Inc, scheduled to take place within the first half of 2023.
The founder of the fashion brand, Tom Ford, will remain as the “creative visionary” until the end of 2023,
while chairman Domenico De Sole will stay on as a consultant until that same date.

BAUSCH + LOMB LAUNCHES BIOTRUE ADVANCED MULTI-PURPOSE SOLUTION
IN CANADA
ausch + Lomb Corporation announced the Canadian launch of Biotrue Advanced Multi-Purpose
BSolution. The new contact lens solution, which was launched as Biotrue Hydration Plus in the United
States in June 2022, is formulated to provide more moisture on lenses and deliver advanced cleaning and
disinfection.
“Biotrue Advanced builds upon our original Biotrue as compared to the original Biotrue. The new
formula. Biotrue Advanced is designed to meet the solution also contains a combination of ingredients
needs of patients who depend on their contact lenses inspired by the Tear Film and Ocular Surface
for the majority of the day. In fact, one-third of Society’s DEWS II report. These ingredients include

contact lens wearers experience contact lens dryness,” potassium, an electrolyte which plays an important
said Geoff Brodkorb, business unit head, Consumer role in preserving balance of the ocular surface, as
Healthcare and Vision Care, Bausch + Lomb Canada. well as erythritol, an antioxidant which protects HA

“This new, innovative multi-purpose solution against free radicals. Biotrue Advanced is the only

provides contact lens wearers with advanced comfort contact lens solution that includes HA, erythritol and
and allows them to experience more moisture on potassium.
their lenses for up to 12 hours, as compared to the Biotrue Advanced is now available for purchase in
original Biotrue.” the eyecare aisle or online at most Canadian national
Biotrue Advanced contains 25 per cent more retailers, including Shoppers Drug Mart, Loblaws,

hyaluronan (HA), a moisturizer found naturally in tears Walmart, Jean Coutu, London Drugs, Rexall and

that envelops the lenses in a moisture-rich cushion, Sobeys.

30 / NOVEMBER - DECEMBER 2022 / www.ENVISIONMAGAZINE.ca /