Page 24 - Envision-11-2022

MIDO 2023:

Embracing

Change,

CREATING A

NEW FUTURE

With the acute phase of the coronavirus pandemic subsiding, industry leaders are creating a ‘new normal’.

Envision: seeing beyond features writer Evra Taylor spoke with Giovanni Vitaloni, president of MIDO
and the Italian Optical Goods Manufacturers’ Association (ANFAO), to hear his thoughts on how global optical
manufacturers are moving forward in this time of change.

Interview
By Evra Taylor

ENVISION: AS A RESULT OF THE PANDEMIC, wishing to explore this market. We’re trade and to jumpstarting the eyewear

OPTICAL COMPANIES HAVE HAD TO FIND NEW working to increase the number of market. The platform is very important
WAYS OF EMBRACING THE CHANGES THAT HAVE Canadian buyers at MIDO 2023, which and we’re making it increasingly
TAKEN PLACE. WHAT DOES THE ‘NEW NORMAL’ would allow us to enhance the distribution interactive, with live programs and events.

LOOK LIKE? and presence of our products in E: IS THERE ANYTHING ELSE YOU’D LIKE OUR READERS
Giovanni Vitaloni: After two years of the Canada. Several Italian companies are TO KNOW?
pandemic, and in light of the complexities already present in the Canadian market
of the current unsettling geopolitical and have achieved success there. GV: We invite all Canadian opticians to

situation, firms have expressed the E: WHAT CAN WE LOOK FORWARD TO AT MIDO participate in the BeStore Award competition
urgent need to gather to share information 2023? for the stores offering the best shopping
and exchange ideas. Exhibitions, perhaps experience in the Design category, and
previously considered superfluous by GV: Anyone who has attended at least the most attentive customer service in the
some people, have become fundamental one edition of MIDO has experienced Innovation category. To apply, please
to our industry. its unique three-day ‘vibe’. Showcasing complete the form at https://www.mido.
The entire eyewear supply chain has a product such as eyewear, whether com/en/bestore-award by January 9, 2023.
it’s prescription glasses or sunglasses,

been focusing on innovation and requires interaction. MIDO aims to MIDO 2023 will also present the Stand Up
experimentation - particularly sustain- enable exchanges between people and For Green award, recognizing the most
ability - in materials and production facilitate business. eco-friendly booth in terms of attention to
processes. Only those who have truly environmental impact and use of materials.
managed the situation and overcome One of our objectives is to welcome To apply, please complete the form at

the crisis are moving forward Asian exhibitors. We’ve already https://www.mido.com/en/stand-up-for-

successfully. received good feedback from exhibitors green by January 15, 2023.
from China, Hong Kong, Japan, Taiwan,
E: PLEASE DESCRIBE THE RELATIONSHIP South Korea, India, Malaysia and Find MIDO at www.mido.com and
BETWEEN THE ITALIAN OPTICAL INDUSTRY Thailand. Our digital platform will on official social channels: Instagram
AND THE CANADIAN MARKET keep everyone who is unable to attend (@mido_exhibition), Facebook (@MIDO-
GV: In spite of the official statistics connected to the event. Ongoing Exhibition), Twitter (@MIDOExhibition)
indicating that Canada is not among transactions between exhibitors and and Linkedin.
the countries with the greatest export visitors from around the world will We’re looking forward to meeting all of
data, there are many Italian companies contribute to the recovery of global you! E l

22 / NOVEMBER - DECEMBER 2022 / www.ENVISIONMAGAZINE.ca /