Page 19 - Envision-11-2022

Cover Story
OP T IC AL W E AR A BLE S

[ The Magic5 ]

Fans of the hit U.S. business reality TV
show ‘Shark Tank’ will recognize the
name The Magic5 from the company’s
pitch to the sharks in October 2021. The
Magic5 are the first-ever swimming
goggles that are customized to the
wearer’s face in the same way as
standard eyeglass frames. Users can browse the range of goggles
online; once a purchase is made, they
The idea behind the innovation is that receive an email directing them to the
swimmers have the same wearability face-scanning app that maps their face.
needs as the general public and that The app takes advantage of the newer
there was a gap in meeting the needs iPhone’s TrueDepth camera technology,
of both amateur and professional which means the scanning process for
swimmers. For professional swimmers, these phones will be slightly different
a single drop of water in the goggles from that of all other phones. The app
can be a major deterrent to peak is currently available only on iPhones.
performance. The theory is that with
no leaks, facial marks or distractions The Magic5 offers customers a fit
caused by ill-fitting goggles, users guarantee: if the fit isn’t perfect, they
enjoy a better swimming experience. will review the data used to build the
goggles and if they can’t fix it, they will
The goggles are tailor-made to fit the refund the full purchase amount.
exact curvature of the eye sockets and
are treated with anti-fog material. While the company doesn’t currently

They’re made to be worn with minimal offer prescription goggles, a number of
tension on the strap and should not former prescription goggles users have
create suction. In fact, they are the only gone back to using goggles combined
goggles on the market that don’t rely with their contact lenses. The feedback
on suction for a tight seal: instead, they has been extremely positive, with
use a tailor-made, custom-fitted gasket users claiming that due to The Magic5’s
and nose piece which eliminate the fit and visibility, they have an even

need for uncomfortable tight-fitting better experience than when wearing
straps. prescription goggles.

For now, the prediction that smart phones will ultimately disappear seems to be far-fetched. While technology
giants like Apple and Google continue to amp up their investments in smart glasses as part of the next digital
revolution, ECPs will continue to seek out novel ways to capture and retain the attention of smart consumers
whose focus is on optimized products accessed remotely. n E

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