Page 18 - Envision-11-2022

Cover Story

OP T IC AL W E AR A BLE S

My Vision Show, the innovative online VTO AVATAR, they can create their
platform that has provided thousands own avatar in seconds and try on
of eyecare professionals with a more frames that way. VTO PICTURE uses
accessible way to view and participate a selfie or picture to try on frames.
in livestream events, has now taken its PlanetVA has human model try-ons in

program to the next level with Optical their pipeline, with which real images
Metaverse, an online virtual world or ultra-realistic 3D human models
complete with interactive trade show will present stores’ eyewear.
booths and controllable avatars that
eyecare professionals can use to navigate “We provide eyewear companies with

the experience. a low barrier to entry into the world
of Web 3.0,” says Heymbeek. (Web 3.0
PlanetVA launched its 3D Eyewear is a new iteration of the web, centered
Viewer and Configurator at the first-ever around the idea of ownership, which
Optical Metaverse event in October removes control from the dominant
2022. This technology is a web big data companies and other central
app that allows for an immersive authorities and gives it to the masses.)
presentation of eyewear, based on “Our tools enable eyewear companies
the latest 3D technology. The app is to be better prepared for the optical
intended to help consumers picture metaverse and at the same time
their eyewear in photorealistic 3D, improve their presence in Web 2.0 and
using a customizable, full-3D viewer. build a bridge to Web 3.0,” he adds.
It allows the user to view and configure “Users will start to expect 3D interactive
eyewear products interactively, with experiences from retailers, online
configuration options such as and in-store, and wearables will be an
anti-reflective, photochromic, colour, integral part of this trend, using
and mirror lenses, frame material, technologies such as AI, AR/VR and
colour and texture, reflections and mixed reality.”
transparencies/translucencies.
According to recent McKinsey research,
“The device gives consumers more
information about the various options e-commerce is the largest potential
for each eyewear product. It also gives driver of the economic impact of the
the user more confidence in the choices metaverse. It was once believed that
they make regarding eyewear,” says e-commerce could never provide a
Ludwig Heymbeek, the company’s luxury experience but there is now
founder, adding that it can be used recognition that it can lead to an
with any website or e-commerce site. enhanced client experience. The
metaverse has the potential to create
Several VTO (virtual try-on) solutions that experience and tools such as
are available: VTO LIVE allows users virtual try-ons and 3D product viewers
to try on frames in real time as they and configurators will be an important
would with an ordinary mirror. With part of it.

16 / NOVEMBER - DECEMBER 2022 / www.ENVISIONMAGAZINE.ca /