Visionary Program Delivers One Million Reasons to See a Better Future

Visionary Program Delivers One Million Reasons to See a Better Future

InKwaZulu-Natal(South Africa), the one millionth patient recently received an eye exam and the eyecare they need thanks to an innovative program initiative of Optometry Giving Sight, the International Centre for Eyecare Education (ICEE), Standard Chartered Bank and the KZN Department of Health.

The Giving Sight to KwaZulu-Natal (KZN) programme, as it is known, is a visionary effort and example of the power of public-private partnerships. The target of reaching one million patients in KZN started in July 2007 with the objective of providing accessibility of eyecare services to communities throughout the province using the existing public health system. The ultimate goal is already achieved – the program now paves the way for ongoing eyecare services in the public health system that will serve millions more long after the initial program has concluded.

The World Sight Day Challenge (WSDC) is one of the global key campaigns run by Optometry Giving Sight which not only celebrates World Sight Day on October 13th, but also raises much needed funds for eyecare projects like The Giving Sight toKwaZulu-Natal programme.

Companies such as Optiq Frames, look forward to participating in events like the WSDC in October. Optiq Frames President Joe Nadler has chosen Optometry Giving Sight as its corporate charity. “I have always been impressed with the difference they make to so many people around the world and feel it is important to give back in a meaningful way.”

Optiq Frames has given thousands of frames to children inCanada, and will continue to provide to children in need, but has added Optometry Giving Sight to expand its reach.