opti’12 Kicks off the New Year

opti’12 Kicks off the New Year

opti’12 will kick off the new year, running from January 13 to 15, 2012. New brands will be premiered, designers will introduce the coming year‘s trends and key players from Germany and abroad will present their innovations in ophthalmic lenses, contact lenses and frames.

The four exhibition halls at opti’12 will provide many new stimuli, challenges and ideas to opticians, contact lens specialists and representatives from within the industry and the wholesale trade.

The Walk of Frame at the centre of Hall C1, for instance, around which lifestyle brands and attractive collections are displayed, will provide visitors with a consolidated sampling and quick overview of trends to be in the four up-and-coming seasons. The Walk of Frame, a boulevard with glass display cases, will showcase highlights of opti’12’s  premieres. The dedicated YES! area (Hall C4), in which exhibitors will be able to introduce their new collections to the public for the first time, will allow visitors to experience the many nuances of innovative, original, unusual and contemporary design.

“As in the past, this year will have new brands that will cause quite a stir. Halls C2 and C3 will be where the market leaders in the manufacturing of frames, ophthalmic lenses and contact lenses present their new lines. opti’12 will also provide trade visitors with everything there is to know about technical equipment, precision tools and low-vision aids,” explains Dieter Dohr, chairman of the executive board of GHM Gesellschaft für Handwerksmessen mbH.

Further, the opti-Forum provides crucial stimuli for all areas of day-to-day business, marketing and sales. All contributions will be simultaneously translated into English.