Mido Unveils the dates of its 2012 Show

The 42nd edition of Mido, the International Optical, Optometry and Ophthalmology Exhibition and the main international event dedicated to that sector, will take placeMarch 11-13, 2012. “To meet the wishes of many exhibitors and visitors, the event dates will include two week days,” stated Cirillo Marcolin, vice president delegate of Mido.

“The decision on the dates is the result of discussion and negotiation designed to respond to many requests. Other considerations were the availability of participants such as Fieramilano, the other exhibitions hosted at the centre in Rho-Pero and Mido exhibitors, and the wishes of visitors fromItalyand abroad,” he says.

“We came up with what we consider a very good solution: the show will run on a Sunday, Monday and Tuesday. Monday is a day on which stores are closed in many regions of Italy and in other European countries. We think this will meet the needs of our audience and help it decide to visit our exhibition