Martin Seebacher Joins Viva

Martin Seebacher Joins Viva

Viva International Group has appointedMartin Seebacheras director of sales andmarketingfor Viva’s Canadian market. In his newly appointed role, Seebacher will be responsible for overseeing all sales andmarketinginitiatives within the Canadian market and will be reporting to Jan Cory, senior vice president of North American sales at Viva.

“We are excited to have Martin join the Viva North American team,” said Cory. “Martin’s keen understanding of the market will help us better serve our Canadian customers in the future.”

Seebacher joins Viva from OakleyCanada, where he most recently served as sales manager for the company’s optical channel. In his ten years at Oakley, he has held previous roles in the sales and product divisions, where he consistently grew sales and developed successfulmarketingstrategies. Seebacher brings with him extensive experience with managing strong brands, as well as the Canadian retail landscape from his previous involvement with Oakley, adidas, Salomon and TaylorMade.