Shot on location in Miami, FL, the new campaigns capture the true essence of the brands with the off the beaten track locations and relaxed, youthful atmosphere of KLiiK denmark, and Evatik’s modern masculine chic and upscale urban environment.

These new campaigns were set to kick-off at Mido in Milan, Italy, on February 28, 2015, for the European, Asian, African and Australian markets, and at Vision Expo East in New York, NY, on March 20, 2015, for the North and South American markets.

“We are extremely excited about the launch of the new Kliik and Evatik campaigns,” says WestGroupe Creative Director and Vice President, Beverly Suliteanu, “Our team captured some magical moments in the shots. We are certain that they will resonate with the market and that people will fall in love with them.

LAVAL, QUÉBEC – Breton Communications inc. est heureuse d’annoncer que sa publication anglaise Envision : seeing beyond a complété avec succès la vérification de diffusion de l’Alliance for Audited Media (AAM) sur la période de six mois se terminant le 31 décembre 2012.

Envision : seeing beyond est un magazine spécialisé bimestriel, publié en versions imprimée et numérique et distribué aux professionnels de la vue et autres acteurs du domaine de l’optique au Canada. La publication est la première au pays dans ce secteur à être membre de l’AAM.

Pour lire le communiqué officiel de l’AAM, veuillez cliquer ICI.

L’Alliance for Audited Media, connu jusqu’à récemment sous le nom de Audit Bureau of Circulations (ABC), est un organisme à but non lucratif qui compte près de 100 ans d’expérience dans la vérification de tirage des médias. Le nombre très important de membres de l’AAM inclut la majorité des éditeurs, annonceurs et agences de publicité majeurs d’Amérique du Nord.

« Nous sommes fiers d’offrir à nos clients l’assurance d’une vérification de tirage indépendante du calibre de celle d’AAM », précise Martine Breton, présidente de Breton Communications. « Le niveau de minutie et d’exactitude qu‘exige AAM dans ce processus démontre clairement les hauts standards de l’organisme et les raisons qui font sa réputation mondiale. »

À propos de Breton Communications

Depuis 1994,Breton Communications s’impose comme leader en information couvrant l’industrie de l’optique canadienne. Elle publie des magazines spécialisés anglais et français et a été le premier éditeur canadien de l’optique à fournir également des versions numérisées. La compagnie est aussi la seule à publier au Canada des répertoires en optique qui s’adressent aussi bien aux professionnels de la vue qu’aux fournisseurs de l’industrie.

Breton Communications dispose d’un moteur de recherche majeur dans le réseau de l’optique, d’un portail d’emploi spécifique à l’industrie et d’un bulletin de nouvelles électroniques. Elle offre aussi une foule de services en ligne spécialement conçus pour répondre aux besoins de la communauté en soins de la vue.

Pour les fournisseurs en optique, Breton Communications offre une voie d’accès direct vers les opticiens, les optométristes, les ophtalmologistes, les techniciens, les laboratoires, les bureaux détaillants et d’autres acteurs de l’industrie.Breton Communications renseigne les professionnels de la vue sur les dernières nouvelles de l’industrie, qu’il s’agisse de produits et tendances de la mode, de découvertes médicales et thérapeutiques ou des nombreux défis auxquels sont confrontés chaque jour les professionnels canadiens de l’optique.

Du média imprimé aux communications électroniques, Breton Communications est le leader canadien en information optique.

Pour plus d’information, veuillez contacter Nicky Fambios, directrice du marketing, au 1 888 462-2112 ou à nicky@bretoncom.com.

Breton Communicationsis pleased to announce that the results of the first-ever online survey of Canadian eyecare professionals are now available for purchase.

As a trusted source of information onCanada’s optical industry, the company received numerous requests from both vision care practitioners and suppliers for industry statistics that weren’t available elsewhere. As a result, Breton Communications is launching OPTI-STATS, a web-based data gathering tool.

The 2012 Survey of Canadian Eyecare Professionals was launched in May 2012 and conducted over a period of three months. Email invitations to participate were sent to approximately 4,900 optical professionals and retailers. More than 960 professionals responded by starting the questionnaire and over 530 completed it, a 57 per cent completion rate.

“We were thrilled with the number of eyecare professionals who responded,” says Martine Breton, president of Breton Communications. “With over 100 questions in eight different categories, we really appreciate the fact that so many ECPs took their valuable time to provide us with answers.”

The survey included questions on demographics, sales, Internet usage, marketing, purchasing, human resources, eco-responsibility and an overview of the industry. The results provided a very detailed portrait of the Canadian market: a greying industry with 67.2 per cent of respondents aged 40 or older, 66 per cent independent retailers, 30 per cent chain stores and the majority of respondents located in Ontario and Quebec. Also, in spite of recent economic uncertainties, the sales report was fairly positive, with 33.9 per cent of ECPs indicating that sales were slightly higher in 2011 compared to 2010.

Breton adds: “The high level of participation really provided us with reliable data. Using an approximate population of 12,000 Canadian ECPs, the survey demonstrates a 4.135 per cent margin of error and a 95 per cent confidence level. With the major changes that have taken place in Canadian vision care over the last few years, this type of accurate information has never been more vital.”

Breton Communications plans to conduct more surveys in the future, providing comparative analysis and trends insights against this first baseline report.

For more information or to purchase the PDF results online, please visit: www.envisionmagazine.ca or www.envuemagazine.ca.

VEDI, exclusive partner of the Aeroplan^® loyalty program in the optical category, announces the availability of this program to all independent eyecare practices across Canada.

Founded in 2012 by industry veterans, VEDI has proved after a successful year that loyalty programs deliver. First year results for the program saw purchases of $12.9 million by Aeroplan members from participating practices; 30,146 Aeroplan members purchased from participating practices, with an average increase spend by Aeroplan patients of 64.6 per cent vs. the practices’ average. “The program attracted 2,845 new patients to the participating practices. Optical suppliers, including J&J, Nikon, and Zeiss participated in the program with bonus Miles offered for their products. These promotions proved to be highly successful,” says VEDI President Syl Ghirardi.

The Aeroplan loyalty program is the elite loyalty program in Canada with approximately five million members. Loyalty programs offer practices the opportunity to differentiate with one of the most recognizable brands and allow them to compete in an increasing competitive landscape. The patient loyalty program costs less than one per cent of the practice’s sales while increasing profits.

VEDI will be offering new programs this year, such as Redemption of Miles for product. Starting in April, VEDI will launch the redemption program, allowing Aeroplan members to redeem their Miles for optical products at the practices. Aeroplan is a registered trademark of Aimia Canada Inc.