Archives de l’auteur : Envision Magazine

opti’12 Kicks off the New Year

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opti’12 Kicks off the New Year

opti’12 will kick off the new year, running from January 13 to 15, 2012. New brands will be premiered, designers will introduce the coming year‘s trends and key players from Germany and abroad will present their innovations in ophthalmic lenses, contact lenses and frames.

The four exhibition halls at opti’12 will provide many new stimuli, challenges and ideas to opticians, contact lens specialists and representatives from within the industry and the wholesale trade.

The Walk of Frame at the centre of Hall C1, for instance, around which lifestyle brands and attractive collections are displayed, will provide visitors with a consolidated sampling and quick overview of trends to be in the four up-and-coming seasons. The Walk of Frame, a boulevard with glass display cases, will showcase highlights of opti’12’s  premieres. The dedicated YES! area (Hall C4), in which exhibitors will be able to introduce their new collections to the public for the first time, will allow visitors to experience the many nuances of innovative, original, unusual and contemporary design.

“As in the past, this year will have new brands that will cause quite a stir. Halls C2 and C3 will be where the market leaders in the manufacturing of frames, ophthalmic lenses and contact lenses present their new lines. opti’12 will also provide trade visitors with everything there is to know about technical equipment, precision tools and low-vision aids,” explains Dieter Dohr, chairman of the executive board of GHM Gesellschaft für Handwerksmessen mbH.

Further, the opti-Forum provides crucial stimuli for all areas of day-to-day business, marketing and sales. All contributions will be simultaneously translated into English.

Subtle Shades

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Subtle Shades

Designed inFranceand distributed inCanadaby Optika Eyewar, the collection Nat andCocopresents 15 new models for men and women.

This vintage styling line features wild colour combinations, such as in model NC 1062, mixed with laser etched design patterns on temples and front to give a modern twist.

While keeping the vintage inspiration on the fronts, Nat andCocoframes present wood style temple in acetate. All models are made of light weight stainless steel for more comfort and durability. The fall colour tones feature rich browns, mixed lush violets and dark black combined with light blue.

Get ready for Mido!

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Get ready for Mido!

The 42nd edition of the international fair Mido is getting nearer. It will take place in Milano at the Fieramilano Rho-Pero from March 11th (Sunday) to 13th, for the first time on two weekdays. This decision was made to satisfy the requests of many exhibitors and visitors who expressed a preference for the fair to be held during the week.

Mido is not merely a showcase. It does not only share information on the products exhibited and the overall sector trends, but also and above all provides an overview of all the alternatives available in terms of the expertise and capacity of suppliers:skills in manufacturing products with particular specifications, outstanding creativity and innovation, and general reliability.

Mido is primarily an all-in-one event: its visitors will find previews of eyewear trends, the latest in lens and machinery technologies, high-fashion designer signatures, and emerging players making their debuts with new collections. Each pavilion is dedicated to a specific segment – a strong point that has stood the test of time. The key spaces of the fair include the Mido Fashion District, an exclusive space inaugurated this year where the most glamorous eyewear firms face-off, and the now historical Mido Design Lab, where cutting-edge firms in terms of experimentation and design can be found. The world of lenses has a dedicated pavilion that, beginning this year, encompasses a Health & Innovation area. The offering is completed by Mido Tech, the exhibition area dedicated to instrumentation and machinery.

The 2011 edition, with more than 1100 exhibitors from 44 countries and representatives of all 5 continents, recorded more than 42 thousand visitors, amounting to +3% over 2010 (+7% of Italian visitors), thereby confirming Mido as a leading international optical fair.

Gaultier and Mikli Show-off

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Gaultier and Mikli Show-off

Chance meetings are a natural occurrence when people run with the same crowds. Jean-Paul Gaultier does the costumes for movies by Peter Greenaway, Pedro Almodovar, Luc Besson, Jean Jeunet, and he also corsets Madonna’s body. Alain Mikli accessorizes fashion shows for Chantal Thomass, Donna Karan, Sonia Rykiel, Jil Sander, Claude Montana, Anne-Marie Berretta. Together, they’ve launched the Show-off collection.

“If you don’t have the physique of a model, you can still wear models’ glasses”, Mikli stated in a slogan which has since become iconic. For one and all – the everyday models and celebrities – 20 models emerge from this collection. Twelve ophthalmic styles and eight sunglasses shaded in three colours, to see as well as to be seen, with comfort. Multi-sided spectacles align with exotic accessories and edgy styles revealing, for example, striped temples and lace covered fronts. Chic, shock, and timeless all at once.

Marcolin Introduces New Diesel 2012 Collection

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Marcolin Introduces New Diesel 2012 Collection

A new collaboration between Marcolin and Diesel gave birth to a new line which will be on the market in 2012. A preview campaign featured the unisex Double Trouble frames. The rivet decoration simulates an overlap effect while the asymmetric colour finishing displays an aesthetic versatility. Shiny and matt materials as well as contrasting colours on both the frame and temples emphasize the sunglasses’ multifaceted design, while embodying the Diesel heritage with its rock and roll edge.

The Diesel collection can be grouped into five divisions: high-end female frames with trendy shapes linked to the Diesel world of colours and details; high-end male frames truly representing Diesel DNA with materials such as studs, leather, and distressed metal; military/work-wear frames, a distinctly Diesel concept, in mainly male and unisex styles; vintage-inspired frames in sporty colours that use the logo as a graphic detail; and finally frames dedicated to a younger consumer, featuring Diesel twists and a wide array of bright colours.

Lenses with a Relaxation Effect

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Lenses with a Relaxation Effect

Rodenstock offers spectacle wearers up to age 45 a new relaxation solution to deal with frequently changing vision requirements in everyday life. This option called Aveo – “feeling well” in Latin – can be ordered separately and supports eyes when they adjust to different distances, making sure that they look fresher, more relaxed and more attractive all day long.

Whether we are reading, driving a car or working at the computer, our eyes must constantly adjust to new visual distances. On average, it happens at least 30,000 times a day. Over time, this can lead to shimmering, double images, unclear vision, streaming, burning or irritated eyes, a pressure feeling and headaches – in short, the « office eye syndrome. » Rodenstock Aveo can help alleviate the daily, additional strain on the eyes and support a dynamic and active lifestyle for spectacle wearers who are under 45 years old.

Thanks to a slight reading boost of 0.5 dioptres in the lower area of the lens, vision is less fatiguing. Even when frequently shifting the focus, absolutely clear and simultaneously relaxed vision is guaranteed right to the edge of the lens. Rodenstock Aveo reduces fatigue symptoms and makes eyes more efficient. That way, even a stressful day at work can be dealt with in a relaxed way.

All normal near and far vision spectacles from Rodenstock can be equipped with Aveo as an additional option.

Creating Momentum

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Creating Momentum
By James W. Ahola, B.A.Sc

We hear in sports how important it is for a team entering a break in the action to have a lead; that’s especially true if they previously trailed. It is called momentum, and we hear sportscasters say, “They’ve got the momentum, » as if it were a tangible possession.

If we remove all the emotion and hype from the equation, we’re left with two qualified teams of talented athletes competing in a game for points. If a team has a one-point lead or they’re tied, logic would seem to dictate that the game should be a toss-up. But we don’t live on the planet Vulcan where emotion has been banned. If one team has momentum, watch out. A team’s performance is affected by more than numbers on a board; it is greatly impacted by the players’ thoughts and emotions. If they have been winning and gaining points, it creates an emotional high and a winning thought pattern that are hard to beat.

If a team has come from behind to tie the score with seconds to go, that team has a united purpose. Their thoughts are clear and sharp, and with a flurry of focused activity they create and seize opportunities. If you asked them, they would say they can taste victory.

Conversely a team that has been losing or giving up points to its opponent begins to develop a huge emotional handicap that is hard to overcome. Even though the match may be tied, they are more frantic. The threat of defeat rises in their minds and the fear of failure begins to cloud their judgment, as victory seems to slip away.

Momentum in sports is a product of the mind but its presence can be felt and it is as real as the ball or puck that is being fought over.

Momentum is not unique to sports. It affects all aspects of life. And while momentum is real it’s not some mysterious force that shines on you or overlooks you. Momentum is a product of the mind and can be intentionally and willfully generated. It all depends on what you are thinking: where does your mind dwell and on what?

We have all experienced successes in our lives. These successes, small or large, current or past, are the building blocks to generating momentum. Relive and rehearse these successes in your mind. Experience them in your mind as if they had just occurred. Feel the excitement and relive it, then add other successes to this wonderful movie, which you purposefully play in your head.

And don’t keep the game in your head. Get excited, jump up and down, shout or clap your hands. React the way you would if you just achieved the success you’re experiencing in your head. As you experience this emotional high, look ahead to your next challenge. See it with the eyes of a winner, envision the opportunities and challenges it presents and how you could take advantage of them. Armed with this vision and momentum, you are in the right frame of mind to tackle your next challenge.

Some might argue that this is just smoke and mirrors. I disagree. Momentum works two ways. Some people relive their previous failures, along with the feelings of disappointment and sadness that come with defeat. To avoid this feeling they often dump their dreams before the pain of reliving failure becomes too much.

A positive dream sequence is just as real and valid as a negative one. Some sequences are created instantly and involuntarily while others are intentionally fabricated. Positive or negative, fabricated or not, momentum is always part of the equation. It creates the atmosphere in which we approach our challenges. The question is whether we are factoring it into the equation and making it work for rather than against us.

Multifocal and Monovision Contact Lenses: Much Success, Many Challenges

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By Paddy Kamen

featureJosh Josephson has a bee in his proverbial bonnet: “The question of whether to fit monovision or multifocal contact lenses is very important and in my opinion most practitioners don’t understand the issues involved.”

As the chairman of the ophthalmic devices section of the Standards Council of Canada and a founding member of the International Society for Contact Lens Research, Josephson knows whereof he speaks.

Monovision is a method of correcting presbyopia by using a contact lens corrected for distance in one eye (usually the dominant one) and another lens corrected for near vision in the other eye. Monovision works for the patient because the brain’s visual cortex chooses the focused image and ignores the blurred image. So when the patient looks into the distance the dominant eye does the lion’s share of the work and when focused at near, the corrected, non-dominant eye is focused and does the job.

Sounds good, but, according to Josephson, “Monovision wearers who « perceive » that they see well, do not realize how monovision can, under certain conditions such as low light and particularly in adds 1.5 D or greater, adversely affect their lives.”

As just one example, Josephson recounts the case of a woman who called him in distress. She had been prescribed monovision contact lenses and thought she was doing well with them — until she had to drive at night. “She had driven during the day from Toronto to New York Cit ybut when she started to drive home at night she simply couldn’t do it and had to pull off the road,” notes Josephson. “In low light environments, contrast sensitivity is reduced significantly and patients do not appreciate colours as they should be perceived. Further, when driving at night on a poorly lit road and moving into a curve in the road, if a car approaches from the opposite direction with their brights on, monovision wearers may be subjected to a shift of dominance in which the near-corrected (and distance vision blurred) non-dominant eye takes over for a brief period of time.”

According to Josephson, no active person with an add of 1.5 D or greater should be wearing monovision lenses unless they have compensatory eyeglasses for night driving.

Keith Harrison agrees. This contact lens specialist at Harrison Optical Services, located at the Toronto Western Hospital, would go Josephson one better and take the threshold for wearing monovision down to 1 D. “All too often I see patients who have been prescribed monovision contact lenses which don’t meet their needs. Sometimes they believe they are wearing multifocal lenses when they are not.”

“The biggest problem for those wearing monovision lenses is with binocular vision,” explains Harrison. “They have issues with depth perception and for those prone to migraine headaches or vertigo they are definitely not a good choice.”

In Harrison’s opinion, many practitioners simply don’t want to take the time to learn how to fit multifocal contact lenses properly. “For the practitioner it may seem easier at the start to prescribe monovision but you get diminishing returns. As time goes by you’re giving up too much distance vision or too much near vision. Certainly, monovision won’t meet the patient’s needs as they age and then they have to adjust to something new.”

How Much Chair Time is Enough?

Harrison has a professional dispute with the concept that contact lens fitters should always be aiming for less chair time in their dealings with patients. “I believe we have driven people into refractive surgery and the problems attendant on that, simply because we haven’t taken the time to fit them properly with contact lenses. There is so much emphasis from manufacturers on reducing chair time and I think it does the practitioner and the patient a disservice.”

Harrison advises practitioners to figure out what it actually costs them to maintain the office, take their professional training into account, determine how much money they feel they should be making and charge accordingly. “The most important thing is to determine the real wants and needs of the patient and that takes time. We’re getting paid to fit them so let’s charge what it takes to make a profit and do the best job possible for the patient.”

“It does take time for a patient to learn how to use multifocal lenses,” adds Harrison. “The practitioner can’t just say, ‘here they are, go and try them’. You have to have them back for a follow-up appointment in order to refine all aspects of the lenses for the patient to the best possible level of performance. When you dispense, everything may look fine, including the positioning and alignment on the cornea, but that’s only after 30-60 minutes. It’s a whole other thing when the patient has been wearing those lenses for a full day. By checking the patient after a week or two of wear, with the lenses being on for six-to-eight hours, you can really tell how the adaptation is going and you may have to make adjustments to fit, material or design.”

Harrison is a big fan of multifocal contact lenses. “I can help most people see as well as they did 15 years ago. That’s a big turning back of the clock.”

The Inherent Limitations

The limitation of all bifocal/multifocal lenses is that they are pupil-sharing lenses, says Josh Josephson. “They all work on the principle of simultaneous imagery. Light from both distance and near areas of the lens enters the eye simultaneously. If you’re looking into the distance, you have some light focused on the Rx for distance and when looking at intermediate or near, a certain amount of light is present for those areas. The amount of light devoted to each image is restricted to about 50 per cent of what it might be (depending on zone diameters) with a single vision lens. The brightness of the retinal image affects a person’s perception of how « clear » the image appears to be. The impact of this situation can vary somewhat from patient to patient. With alternating image bifocals, when they work as designed, this isn’t significant. However, even with those designs there is a small amount of pupil-sharing that typically occurs when looking down and reading, so they may have less of an impact than with distance viewing.”

Randy Kojima, director of technical affairs for Precision Technology Services, and instructor at Pacific University College of Optometry, notes that compared with ophthalmic glasses, multifocal contact lens designs are, “trying to pack all the power the patient needs into a tiny zone. For example, an average pupil for a 55-year-old presbyope in normal illumination is 3-3.5 mm, which means you need all the power packed into this small zone. It appears that early presbyopes do quite well in multifocal contact lenses but above +2.00 D one needs more magnification within a tinier zone and it becomes a bigger challenge to provide the extremes of far, near and intermediate vision. It’s like ophthalmic in that the bigger the add, the tougher it is to adapt. Having said that, multifocals are helping many patients with their presbyopia,” notes Kojima.

“Materials and designs for delivering the optics have improved over the past five years. Lenses with more oxygen and wetability are improved over older-generation materials. And the design options have given us improved distance and near vision. Some of them have really amazing outcomes while others achieve only near or distance but not both. And most are in between.”

More Research Needed

Kojima is of the opinion that neither rigid gas permeable (RGP) nor soft contacts are perfect — yet. “We want multifocal contacts to be more predictive and consistent. For instance, are certain pupil sizes less than ideal for this modality? Are certain Rxs contra-indicated? Are certain corneal shapes less likely to achieve ideal outcomes? More research needs to be done by true scientists in multifocal lenses. In the contact lens industry, there is a lot of trial and error, rather than research-based advancement. The more research that goes into optimizing these designs, the better we can advance this option.”

Harrison agrees with Kojima and adds, “We also need more practitioners who are willing to invest the time in their patients and practices to determine what can truly be a success for each individual.”

Optiq Continues High-End Moves

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By Paddy Kamen

eyeonindustryJoe Nadler didn’t dream of being in the eyewear business as a young man. In fact, he was working on his undergraduate degree at Montreal’s McGill University and headed toward a law degree when a chance meeting with a friend of his father nudged him into leaving school and entering the world of business.

Business was, ultimately, more fun than university for Nadler.  And he was only 21 when he went into the business of manufacturing frames right here in Canada. Why did he do that? “Because I was stupid,” he says, with a laugh. “I learned the manufacturing process from the ground up. The education proved to be invaluable but, ultimately, it was very difficult at that time to compete with Japan and Hong Kong.”

Fortunately, Nadler was able to sell his manufacturing business to American Optical. “It was fun, challenging and exciting, and at the same time, I was happy to make a small profit and move on,” he recalls.

Nadler decided that importing frames was the next avenue for him, so he started Optiq when he was 24. “Importing just made more economic sense and it gave me the opportunity to bring more variety to the market. I had been manufacturing plastic frames and metal was picking up speed.”

It proved a tough market to break into. “At that time frame distribution was tightly controlled by Imperial Optical, plus a few other strong companies,” says Nadler. “But I gradually made progress. I sold private label product to large importers in theU.S., as well as to chains and a few independents inCanada. I was aggressive in pricing and had a good inventory so my customers could depend on me to deliver. While Optiq wasn’t a household name, I was doing quite well in the mid-price-point niche market.”

His close relationship with American Optical (AO) led to Nadler innovating in the safety frame market. “I recognized an opportunity when AO’s sister company, AO Safety, wanted to get out of manufacturing and were looking to source safety frames. I took my best-selling fashion frames and used them to design a revolutionary collection of Rx safety frames. This hadn’t been done before; until that point safety glasses were all ugly clunkers. So I educated myself in the safety frame business, while continuing to grow Optiq.”

When AO had a change in leadership and decided to source its own product, Nadler went out on his own with OnGuard Safety. It was 1989, and there wasn’t a lot of competition in the field. “Within five years we were number two inNorth America,” he notes. Nadler’s style didn’t change; he continued to offer products equal or superior to the competition, at a lower price point. He also made sure he had a stock room full of the frames he offered his customers. One of his successful advertising campaigns, which he recently brought back, had him apologizing to the market on behalf of his competition, who were unable to fill orders placed by trusting clients.

Selling OnGuard hadn’t been on Nadler’s radar but when the proverbial ‘offer too good to refuse’ came about four years ago, he accepted it. But did he slow down?

“I turned my concentrated attention back to Optiq, but the landscape was very different,” he says. “Most of the small chains, many of our traditional customers, were gone, victims, or in some cases beneficiaries, of the consolidation of optical retailers. So we rebranded the company, took on more sales reps across the country and up scaled our house brands, including ‘Urban’ ‘Respec’ and ‘Minimize’. We added brand names like Marilyn Monroe, Bratz, Spiderman and CAT. But the most exciting news of all was our launch of the Monika Schnarre eyewear collection last May.”

Schnarre is a Canadian fashion icon who strongly believes in affordable fashion. The youngest woman ever to win Ford’s Supermodel of the World competition, Schnarre has a fantastic reputation among Canadian women over the age of 30. The Monika Schnarre eyewear collection of prescription frames and sunwear features designs that embody Monika’s fashion philosophy of simple sophistication and affordability. “The women I design for are working women, like me,” says Schnarre. “They don’t have a fortune to spend on eyewear and yet they insist on designs that further their self-expression and sense of style.”

The response from Canadian women has been very strong, indeed, says Nadler. “I sense a kind of national ownership of Monika’s great success. Working women identify with her, like her, and are proud that she is Canadian.”

The recent hiring of Toronto-based hotshot apparel designer Lucian Matis as Optiq’s creative director solidifies the Optiq trend toward high-end frames. Look for some startlingly original designs from this exciting young man. Nadler is aiming to debut Matis’ designs in 2012, hopefully at the spring trade shows.

At age 62, Nadler shows no signs of slowing down. The business that has served him so well for the past 40 years is still exciting, challenging and enjoyable. When asked who his right hand man is, Nadler replies that it’s his son Ryan, and then changes the answer. “Actually, I think I am his right hand man,” he says. So a family business with a strong customer service ethic continues to thrive.

Nadler is proud that Optiq still has the lowest back-order rate in the business. “It’s the same great value proposition that it has always been,” he explains. “I have my frames made in the same high-end factories as the competition, and sometimes I feel that I have to apologize for the fact that the competition charges so much more than I do. I know what it costs to make great quality frames and I know that I can sell them at a reasonable price. I’ve always been willing to realize lower margins, providing my customers with the best value, and my frames exceed the expectations of my customers. That is not just another cliché.”

The Optiq rebranding is well on its way and in very good hands, with a strong message in the logo: Look No Further. Who knows what Joe Nadler and his son Ryan will be up to next? Whatever it is, we’ll be watching.

Silmo: A ‘Must’ for Buyers and Sellers from Around the World

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By Paddy Kamen

eventsilmoOptical professionals need look no further than Silmo for globally sourced product, education, business tips and excitement. This past September 29th and 30th , Paris also featured glorious weather – warm and sunny – that was matched by the enthusiasm for all things to do with eyewear, contact lenses and optical technologies within the halls of the Paris Nord Villepinte convention center.

The show was well attended, with 1,000 brands and businesses participating. Even more professionals attended than last year, with 34,671 streaming into the 80,000-square-metre, bright and comfortable hall. While 44 per cent of professional visitors were from France, fully 56 per cent were from other countries, including Canada.

Marie-Sophie Dion, owner of three optical stores in and around Montreal (Bar à Lunettes), makes Silmo an annual ‘must’ on her agenda. She explains: “Silmo is essential for opticians selling high-end frames; it is the best place to buy our stock for the coming year.”

This was the second year for Silmo at the new location, near the Charles de Gaulle Airport. Dion appreciates this. “I like it much better. The ambiance is good, and it’s a modern, high-quality venue with lots of light and fresh air. The exhibit arrangement is good in that it is not too spread out and everything is easy to find.”

Dion’s only disappointment at Silmo was that vintage frame styles were still very much alive. “I was hoping to find them gone but they were bigger than ever,” she notes. Nevertheless she found much to like, including Jason Kirk’s new acrylic collection.”

Michael and Beverley Suliteanu from Westgroupe also make an annual pilgrimage to Silmo to sell to their international clientele, and this year they were especially excited to launch the Evatik sunwear collection. “It was the first time we’ve offered sunglasses,” explains Michael Suliteanu. “All our distributors were thrilled with them and picked them up. We were happy to have them available for immediate shipment.”

“Men’s eyewear can traditionally be divided into two distinct categories: fashion and technical,” observes Beverly Suliteanu. “By marrying cutting-edge technology with fashion-forward styling, Evatik Sunwear defies convention and offers today’s urban male the ultimate accessory to express and enhance his personal style.”

Westgroupe was also delighted to extend its global reach, adding several new countries, including Russia, Japan and the Philippines to its client list.

The iconic American company l.a. Eyeworks was nominated for the Silmo d’Or award for its Rialto frame design. Although they did not win the award, the nomination, “is always a stimulating focal point for activity and discussion,” says Brent Zerger, director of communication. “With the new collection, we were especially excited to advance our proposal for re-imagining the role of metal in the next chapter of the optical vocabulary. Overall, the l.a. Eyeworks collection looked beyond the broader market’s obsession with referential elements and shaping towards a cleaner, more refined emphasis on pattern, surface, and edge. We also debuted a book we’ve been working on for some time, Framed: Greg Gorman for l.a.Eyeworks, a survey of the legendary photographer’s timeless portraits for our advertising campaigns.”

Zerger was encouraged to see new design ideas in the Village section of the show. “Independent designers were pushing new and disciplined ideas that speak to their individual philosophies. The conservative, watchful mood of the past few years seems to be giving way to a thankfully more creative and thoughtful time.”

l.a.Eyeworks has supported the Silmo exhibition from its beginning. “I expect we will continue to do so,” says Zerger. “Although we have our misgivings about the show’s relocation outside the city, the Villepinte location is a perfectly fine facility and we have made adjustments to make the show work for us.”

The second edition of Silmo Academy, a science symposium for optical professionals wishing to enhance their knowledge, drew a great deal of interest, with over 300 participants enjoying talks from speakers with rich backgrounds in science research, academia and the business world. Great care is put into making the academy relevant for all. A scientific committee, chaired by Silmo past-president Guy Charlot, is responsible for symposia content. This year’s themes were children’s vision, reading and myopia.

Optical professionals were further enriched by the merchandising training offered at Silmo. Store design and layout was the subject and, in addition to speakers and a keynote address, personal coaching was available by appointment.

As the world’s premier prize for the optical professions, the Silmo d’Or awards are an intrinsic part of the show. This year’s ceremony was held at the Le Bourget Air Museum, where guests were seated between two Concorde planes.

Gabriele Pezzini, a renowned designer from Italy, was the 2011 president of the Grand Jury. He praised the jury’s expertise, commitment and objective approach to selecting the winners in each category, highlighting the importance of weighing both aesthetics and production, with the end customer always in mind. A list of Silmo d’Or winners can be found at: http://en.silmoparis.com/SILMO-show/2011-Ambitions-in-action.

Be certain to clear your calendars well in advance for the 2012 edition of Silmo, to be held October 4th through 7th. It’s an event not to be missed!