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May/June 2011
Feature Article – Everything Old is New Again
Envision: seeing beyond surveys the trends in this year’s sunwear market, including the popularity of updated retro styling, which is often enhanced with luxurious details. Sunglasses are also better made than ever, often featuring Rx-friendly lenses and full UV protection. This trend speaks to the demand for sunwear that protects the wearer’s vision, while enhancing their appearance.

Portrait of a Designer – Monika Schnarre Debuts in Exciting Partnership with Optiq
Making Contact – The Truth About Soft Daily Disposables
Spark – Play With All You’ve Been Dealt
Managing Your Business – Unravelling the Mystery of Sunwear
Eye on Industry – While Thinking Globally, Ronor Acts Locally
Your Money – Tax Planning a Year-Round Activity
Different Vision – John Rae: A Powerful Advocate for Canadians with Disabilities
Discovering – Fringe Fact or Fiction? Is EYEPORT the Real Thing?
Eye On Health – Low Vision: The Growing Challenge
Event – Another Great Mido: Design, Innovation and Business Take Centre Stage
Event – Vision Expo East: Celebrating 25 Years of International Flare in Eyewear

July/August 2011
Feature Article: The E-Technology Revolution
How is e-technology changing the lives of optical retailers? What trends are developing and what role should education play? Is Internet-based ordering on the rise and if so, what challenges might it give rise to? How can retailers use social media to market themselves? This feature will look at options and trends, including the public’s use of the Internet for direct ordering, relevant legislation, and the evolving impact of e-technology on the industry.

Portrait of a Designer – Consumers are Hot for Hilfiger
Spark – The Times They are a Changing
Managing Your Business – Early Trends: Recognizing the Next Power Generation
Different Vision – Roger Alarie: Happily Dancing his Way Through Life
Success Story – A New Vision for Lenses
Making Contact – Special Contact Lenses Can Help Avoid Car Accidents
Legal Angle – Looking Forward to Canadian Healthcare Reform
Optician Profile – Inventing and Re-Inventing: Optician Randall Quinn
Your Money – Federal Budget Brings Victories for Small Business
Lens Focus – Can You Talk Technology?
Eye On Health – Too Few Canadians Accessing Low Vision Services
Discovering – Making a Difference in the Lives of Children and their Families

September/October 2011
Feature Article: Annual Lens Feature
Happiness is the perfect lens, one that provides superior vision in every possible condition. When that perfection is achieved, vision is taken for granted in the best possible way. What is new and what’s on the way in lens design? This feature tells all.

Lens Focus – Dispensing Spectacle Lenses in the Advertising Age
Special Feature – A Multi-Dimensional Challenge: 3D Eyewear for Television
Portrait of a Designer – Born to Design, Arielle de Pinto Creates Frames for Centennial Optical
Managing Your Business – The Optical Dispensary – Practice Management by Design
Success Story – Bo Optik Builds Vibrant Future Upon a Stellar Past
Industry Interview – In Conversation with Randolf Rodenstock; A True Optical Industry Pioneer
Legal Angle – Leveling the Playing Field with Accessible Technology
Eye On Health – We see with the Brain: The Visual Cortex Takes Centre Stage in Research
Spark – The Art of Transformation
Discovering – Blindness Spurs Teacher on to Bigger and Better Things

November/December 2011
Feature Article: Contact Lenses (Bonus Feature – Contact Lens Care)
The fabulous little lenses that sit like a dish on a fingertip are pure magic when popped into an eye that needs correction. How are contact lenses improving? Are customers happier than ever before? Is compliance still a major issue? Our annual contact lens feature brings the latest studies and technological advances to the attention of ECPs across Canada.

Portrait of a Designer – The Boy Inside the Man: Michael Kors Started Young and Took on the World
Lens Focus – Relationship Counseling: Making Your Relationships with Lens Manufacturers Work For You
Success Story – Optiq Continues High-End Moves
Different Vision – Tony Max: Multidisciplinary Artist Finds Healing in Self-Expression
Eye On Health – Cataracts After Radiation Treatment
Managing Your Business – Building an Optical Powerhouse – Visionary Leadership
Special Feature – Opticianry School Goes Gorgeous and High-Tech
Event – Silmo: A ‘Must’ for Buyers and Sellers from Around the World
Event – VEW 2011: Making its Mark as a Premier Event in the Eyecare Industry
Event – Smart Education for Eyecare Professionals
Spark  – Creating Momentum