SILMO 2011 Is Stepping it up a Notch
Galvanising creativity, stimulating the imagination, facilitating visits by professionals, SILMO boasts an action packed programme with a variety of events complementing an impressive roster of exhibitors. Not to be missed:
- SILMOACADEMY(meeting centre hall 5): a major symposium intended for eyewear professionals wishing to enhance their knowledge. Topics to be addressed at this year’s event: children’s vision, reading and myopia.
- SILMO MERCHANDISING WORKSHOP (hall 6 – D124): Specialist merchandising support for all opticians wishing to generate more visitors to their store and make optimal use of their sales area.
- SILMO TRENDS VIEW: a trends lookbook presented in the form of an interactive digital magazine which can be viewed on a giant screen and on the exhibition website.
- SILMO D’OR awards (entrance to hall 6): the work of all those competing for the profession’s international awards will be on display before the awards ceremony.
- SILMO TV (hall 6 – D126): all the news from the profession with lively debates and interviews broadcast live by Acuité.
- SILMO LOW VISION (hall 5 – L28): information and awareness-raising on sight impairment.
- SILMO “FRENCH EXCELLENCE” (hall 6 – E 121): promotion of the French optics and eyewear sector, featuring the Meilleurs Ouvriers de France (MOF – Best craftspeople inFrance) and Alutec (technological eyewear association).
- SILMO STAR FOR A DAY (hall 6 – B 105): win a photoshoot with a fashion photographer (you will be automatically entered when you register for your badge at silmoparis.com).
