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the cost of entry in online optical shopping, and ways to determine the best frame style and
certain online retailers have heightened the width for your face shape. The skepticism that

technology’s level of sophistication with an has accompanied this form of buying in the
increasing range of eyeglasses-fitting metrics past — particularly as it involves a multitude of

in an effort to mimic the in-store shopping complex measurements and data points — has
experience as closely as possible. Envisioning been replaced with a greatly improved comfort
what your eyeglasses will look like through level.
the use of a webcam has transformed the
experience of shopping for glasses in the Now that online optical sales have reached the
comfort of your own home. point of broad acceptance, it’s the cost of entry for
retailers to provide a range of lens thicknesses,
A noticeable e-commerce trend in the optical materials, treatments and add-ons. What
industry has been the proliferation of differentiates one company from another

consumer-oriented content intended to may be contact lens options, price, insurance
arm shoppers with enough information and coverage, shipment time, length of guarantee,

eyewear guidance to bolster their confidence in delivery fee, return policy, the quality of
the online buying process. This highly targeted customer service, and after-sale service. Or

content includes tips on how to buy glasses it may be a combination of these elements,
online, how to measure pupillary distance (PD), depending on the customer’s priorities.

/ www.ENVISIONMAGAZINE.ca / JANUARY - FEBRUARY 2023 / 9