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Cover Story

ONLINE OP T IC AL S ALE S

LensDirect.com is a family-owned LensDirect has an innovative upgrade for
and -operated business based in New sleep-deprived shoppers, amber-tinted
York. They bill themselves as a one-stop blue light blocking glasses designed for
shop in optical e-commerce, providing sleep and nighttime driving. They shield

name-brand eyeglasses, sunglasses and the wearer from the most disruptive
contact lenses, with the benefit of light that reduces the production of
one-day shipping. As one of the online melatonin, which affects the body’s “ As one of the online
optical retailers at the lower end of the natural sleep cycle. Wearers can switch optical retailers at the
price scale, their niche is affordability. from their daytime glasses to nighttime
This allows purchasers to enjoy one amber lenses to encourage their body lower end of the price
to produce the melatonin it needs for
of the important current trends in a restful night of sleep. They can also scale, their niche is
eyewear: buying multiple sets of frames be used for nighttime driving to help affordability.
for easy interchangeability according reduce the glare of oncoming traffic. “
to their mood, fashion choices or The lenses provide up to 90 per
colour of the day. Their affordably cent blue-light filtering (more than
priced collection is named Delancey BluDefend, the company’s daytime
Street Eyewear, a cute nod to one of clear blue light blocking lenses).
the main thoroughfares in Manhattan’s They are available as prescription and
lower east side. non-prescription lenses and as readers.

In light of the growing shift toward online optical purchasing, Université de Montréal’s
School of Optometry decided to take a look at the key clinical question at hand: can
prescription eyeglasses ordered online achieve the same precision fit as those from their
brick-and-mortar counterparts?

New Look Vision Group partnered with the School of Optometry at Université de
Montréal to conduct a study that reveals important findings on the accuracy of buying
prescription glasses online.

The study, led by Dr. Nicolas Fontaine, compared the services of three online retailers (New
Look’s Topology technology and two large online eyewear retailers) with the university’s
optometry store. The study demonstrated that, compared to the other two online eyewear
retailers, New Look’s Topology measurements are more accurate and allow for better vision
with progressive prescription glasses. In addition, Topology received a significantly higher
score for the “desire to wear glasses every day” than the other two online eyewear retailers.
[ Dr. Nicolas Fontaine ]

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