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COMPANY PROFILE
LOCAL EXPERTISE every day in its Montreal laboratory. The
When it comes to optics, it’s all about reputation of the Japanese company –
precision. For 30 years, Nikon has been combined with the expertise of local people –
revolutionizing the field of ophthalmic is what makes the Nikon difference.
lenses. Their goal? To ensure absolute visual
precision, nothing more, nothing less. MORE THAN A PRODUCT, AN EXPERIENCE 2
When an eye care professional orders Did you know that 46% of consumers are
willing to pay more for an experience than
ophthalmic lenses, the Nikon Optical for a product? Beyond its exceptional quality
Design Engine calculates and optimizes products, Nikon distinguishes itself by
the optical formula of each lens surface. In redefining the customer experience.
2021, Nikon estimated the number of design
possibilities to be 93,000,000,000,000,000,000. In its various offices across Canada – whether
Once the design is calculated, it’s sent to the in Toronto, Burnaby, Halifax or Montreal –
Nikon offers eyecare professionals a close
Montreal laboratory for lens manufacturing. customer experience. This can be seen in
CNC generators are then used to surface the the trusting relationship that Nikon’s experts
lenses using digital calculations. create and maintain with their customers.
This state-of-the-art equipment is In fact, Nikon’s collaborative approach
complemented by exclusive innovations promotes responsive service that responds to
that have been developed over the years to customers’ needs.
provide consumers unparalleled vision and At the local level, teams comprised of
comfort. These include ViewFit and SeeMax customer experience experts and experienced
technologies. opticians are able to answer the specific
Nikon is also the only company in the optical questions of eyecare professionals. Equally,
industry in North America – and probably these professionals can count on a strong
in the world – to use the ARX picking team of business development partners and
machine to manufacture its lenses. Originally marketing consultants to provide solutions
designed for the pharmaceutical industry, that meet their sales objectives.
this two-ton machine allows Nikon to By betting on a service based on proximity
store the raw materials used in the lens and trust, Nikon has made a bold venture
manufacturing process and its customers’ that appears to be paying off. Indeed, 92% of
frames in order to minimize handling. its most loyal customers say they are satisfied.
Throughout the manufacturing process, a Nikon remains a partner of choice: by
rigorous inspection process checks each step. choosing Nikon, eyecare professionals create
Approximately 2,000 lenses are manufactured value for their practice and for their customers.
2: PwC 2020, Fast Company 2021
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