Page 18 - Envision-05-2022

COMPANY PROFILE

EMBODYING THE DIFFERENCE

IN OPTICS Beyond its products,

the Nikon experience

captivates

ontreal is home to the AN ASSURANCE OF QUALITY
first laboratory outside There’s no doubt that Nikon is trusted
Japan to manufacture by consumers. The survey results show

Nikon lenses. This is that the majority of those surveyed

Mwhere ophthalmic lenses believe it’s a trustworthy brand and

have been manufactured for the Japanese that the company creates quality
company’s Canadian customers since products. When asked to name the
1989. With 200 employees in Canada, supplier with the best quality lenses,
it’s in this immense laboratory that all Nikon was the clear winner.
the Nikon magic happens. What’s more, 84% of consumers
would definitely recommend Nikon
A WELL-KNOWN, RECOGNIZED BRAND to their friends and family. By offering
Nikon’s reputation has long been Nikon lenses to their patients, eyecare
established. A pioneer in the field of professionals benefit not only from the
optical science for over 100 years, the brand awareness and appeal, but also
Japanese company is well known and from their patients’ loyalty to it.
recognized in the industry. Although quality is often synonymous
In fact, a survey conducted in 2021 with higher prices, it’s clear that the
1
confirmed that 90% of Canadian price of Nikon lenses doesn’t deter
consumers are familiar with the Nikon consumers. On the contrary! More

brand. What’s more, 80% of Nikon than 6 out of 10 consumers are aware
patients know the brand name of their of the value of Nikon lenses and are
ophthalmic lenses. willing to pay more for them.

1: Brand Awareness and Image Survey in Canada conducted by Passages in April 2021
16 / MAY - JUNE 2022 / www.ENVISIONMAGAZINE.ca /