Page 8 - envision11-2021
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                                     Our View

                                         JoAnne Sommers                                        4660, Montée Saint-Hubert,
                                                                                                Saint-Hubert (QC) J3Y 1V1
                                                                                              450 629-6005 / 1 888 462-2112
               A           re you looking to strategically position your practice in 2022? Perhaps
                                                                                                  Fax: 514 360-6523
                                                                                                   Martine Breton
                           you should consider adding a specialty in vision therapy.
                           Becoming a vision therapist lets you differentiate yourself and boosts
                                                                                                  JoAnne Sommers
                                                                                                  Tel. 250 469-4350
                           your bottom line while allowing you to make an important difference
                           in your patients’ lives, says Dr. Shirley Ha in this issue’s feature story.
                                                                                                  SENIOR EDITOR
               “The process of adding vision therapy to their practices challenges ECPs to grow and   Paddy Kamen
                                                                                                  Tel. : 778 363-3405
               learn about the vast mysteries of the brain as it connects to the eyes and vice versa. It
               also helps many patients who don’t realize how refocusing the eyes can empower a   ASSOCIATE EDITOR
               person to achieve his/her unmet potential. The financial profit that comes with that is   Shirley Ha, B. Sc (Hons), O.D.
               a nice bonus.”                                                               SPECIAL ADVISOR, CONTACT LENSES
                                                                                            Joshua Josephson, B. Sc, OD, FAAO, FACLP
               You don’t have to miss out on the enjoyment of primary care optometry, either, since
               very few practices provide only developmental/neuro-optometry services.    MEDIA COORDINATOR / COPY EDITOR /
                                                                                                   Omar Chraïbi
               Dr. Kristel Jefferies, owner of Ottawa Valley Vision in Pembroke, ON, still practices
               primary care optometry. She says that her functional optometry and vision therapy   WEB COORDINATOR
                                                                                                  Vanessa Pelletier
               practice takes up about half of her clinic hours each week. She also supervises the
               vision therapy delivered by four vision therapists, which leaves her with enough time
               for primary care optometry. “I enjoy seeing my patients for their annual follow-up   SUBSCRIPTION INFORMATION
               visits and building relationships with them.”                                      GRAPHIC DESIGN
                                                                                                   Marco Gagnon
               Since she first entered practice in 2013, vision therapy has resonated strongly with
               Dr. Jefferies. “It seemed like the ‘bigger picture’ of optometric practice because it   ADVERTISING
               looked at the visual process as a whole and had direct functional impacts on patients’   Martine Breton
               daily lives. Once I started seeing real patients as an intern and experiencing first-hand
                                                                                                   1 888 462-2112
               how functional optometry was changing their lives, I knew this would be the passion   Tel.: 450 629-6005
                                                                                                  Fax: 514 360-6523
               of my career.”
                                                                                          CIRCULATION / CLASSIFIED ADVERTISING
                                                                                                  Vanessa Pelletier
               And as Dr. Michelle McKenzie, a Bolton, ON optometrist and president of Vision
               Therapy Canada (VTC) points out, this is a privately paid for service that is in great
               demand. “It can help to diversify the revenue streams of any clinic, which is        Miromedia
               increasingly important as competition in the optical field intensifies.”        Published six times a year
               You’ll find other interesting articles in this issue of Envision. Dr. Ha, our resident expert   Legal deposit
                                                                                                National Library of Canada
               on contact lens-related matters, takes a look at the Pupil Light Reflex Fitness Check in   ISSN 1925-8801 (Print)  |  ISSN 1925-881X (Online)
               Making Contact. And Paddy Kamen has an insightful profile of Swiss designer Sven
               Götti, who says his success with the eponymous Götti Switzerland collection is due to   Canadian Publication Mail Product
                                                                                                 Convention NO 40021196
               relying on his instincts.                                                         Postage Paid in Quebec
                                                                                          Any reproduction, in whole or in part, of the herein
               This issue brings to a close the year 2021. It has been very challenging in many ways, as   publication, is strictly forbidden, without the written
               we continue to deal with the ongoing impact of the ever-evolving pandemic. Hopefully,   authorization of the publisher.
               the old year has also brought you some rewards as well, both financial and otherwise.   Printed in Canada
               May the best manifest for all of us in the year ahead.          n                    Please recycle

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