Page 12 - Envision - May June 2020
P. 12

Cover Story

                  W H A T A M AN W AN T S











                                            / mod. Andrew P. /                                 / mod. Stuart L. /
               IC! BERLIN   Colour is big this summer and ic! berlin is on  Additions to the Classic Collection include small,
               trend with the addition of six men’s frames to its Classic   masculine trapezoidal  shapes  at various  angles.  The
               and Urban collections. Eye-catching features, such as   lacquered frames of the Andrew P., Basti S., and Stuart L.
               two-tone frames featuring daring colour accents, give these  models play with two-tone contrasts: subtle nuances on
               collections an element of excitement and high contrast.  the outside of the visor and temples, with a daring pop of
                                                                colour on the inside.
               The North American market wanted more vibrant frames
               with bursts of colour, says ic! berlin’s head designer Harry  The Classic Collection is made from stainless steel and
               Skinner, pointing to the bicolour “inside outs” featured on  each bi-colour frame is lacquered, while single-colour
               all RX models. The frames play with popping tones on the  frames employ the PVD colouring process.
               inside and subtle, wearable tones on the outside.





                                                      / mod. JF2905 /









        JF REY    The WAVE collection from JF Rey will appeal to men who love the latest in technology combined with style.
        Rey, who won the V Award in the Tech category at the 2019 Hong Kong Optical Fair with the WAVE concept, wanted to capture
        the movement of a wave and freeze it. The result is a light, fluid design, as if the frames were in motion. 
        Available in three shapes, the graphic style of the front bends thin, stainless steel blades, which resemble crisscrossing ribbons.
        They are attached to the lug of a semi-rimless frame with spring hinges. The assembly of the pieces on the lug creates a visually
        powerful effect.
        Pure, luminous colours harmonize with the designs to create an elegant, minimalist spirit and give the collection its visual strength
        and unique character.







                                                 / mod. Volume /
                                                                                                        / mod. Reverb /


               MODERN OPTICAL    Geared for male millennials and    Reverb has a geometric shape with stainless steel front, zyl
               young-at-heart baby boomers who prefer minimalist    temples and silicone pads. Colours include matte black/
               designs that balance cool with edge, Modern Optical    brown, matte brown/gray and matte navy/blue.
               International has expanded its URock Collection with
               three new styles.                                 Volume features a round front in stainless steel, zyl temples,
                                                                 metal trim and silicone nosepads. Available in matte black/
               Drummer features a rounded front in handmade zyl with   silver, matte brown and matte navy/gunmetal.
               stainless steel temples, metal trim and spring hinges.
               Colours  include black/gunmetal, crystal/black and   Ideal for computer use or everyday wear, URock matches
               tortoise/gold.                                    an affordable price point with must-have designs.


      12  /  MAY — JUNE 2020   /   www.ENVISIONMAGAZINE.ca  /
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