Page 9 - Envision - May June 2020

Cover Story

W H A T A M AN W AN T S

“ Overall, for

everyday optical wear,
the styling and brand
For the past couple of years there has Male preferences lean towards
been a move towards thinner, lighter well-defined looks with masculine details name isn’t as important
silhouettes for men, says Bev Suliteanu, and materials, he says. “Rich textures,
vice president, Product Development, carbon fibre and commanding motifs or to male patients as
Westgroupe. “Ultra-thin, monoblock details are used in place of brand logos. the frame’s fit and the
stainless steel frames and titanium fronts Ultra-light plastics with a minimalistic
have the clean, minimalistic look that is appearance are gaining popularity, while lenses.
now on-trend. And semi-rimless metal Grilamid is prized for its lightness and “
construction is having a resurgence as durability. Titanium is lightweight and
men gravitate towards lighter looks.” hypoallergenic, and memory metals are
popular for their flexibility.” heavily into their frame purchases.
Eric Blanchette, EVP, Sàfilo North Overall, for everyday optical wear, the
America, notes a 70’s revival: “We’re Blanchette has his own take on whether styling and brand name isn’t as important
seeing double bridge shapes, larger eye men are generally interested in fashion to male patients as the frame’s fit and the
sizes and gold-coloured metal frames frames: “It depends on the geographical lenses.”
coming back. And ultra-light plastics with location, age and the patient’s overall style
a minimalistic appearance are on-trend. sensibility and professional status. Most Men generally appreciate technological
Classic rectangular and squared shapes men prefer classic styling; however, there features built into their eyewear, he
remain strong and ovals are gaining are more discerning, mature consumers observes. “And the more innovation and
traction, along with preppy/vintage and youthful, emerging professionals, luxury materials used, the easier it is to
shapes and styling.” for whom fashion and style factor justify an upgrade to a fashion frame.”

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