Page 8 - Envision - May June 2020
P. 8

What a
                MAN WANTS












                                                     Cover Story
                                                   By JoAnne Sommers
                                 ot  long ago,  men’s  eyeglasses  “For the guy who has made a thick,
                                 were considered a medical   dramatic frame his signature, or whose
                                 necessity, used to correct vision  prescription requires a heavier frame?
                                 problems. Styling was a secondary   Some men are asking for lighter, more
                       Nconsideration, at best. No longer.   crystalline colours to change things up.”
                        Today, men’s eyewear is just as stylish
                        and sophisticated as women’s. A man’s  “Colour is very big with my male clients,”
                        glasses help to reflect his personality and  agrees Sue Randhawa of The Optical
                        enhance his appearance, making them an   Boutique in Vancouver. “I’ve brought
                        indispensable accessory for any fashion-  in lots of reds, purples and greens this
                        conscious male.                     year.  Colour  crystals  are  doing  well  and
                                                            metals come in an array of colours we
                        2020 is a great year for men’s eyewear, says
                        Nada Vuksic, a licensed optician and owner    haven’t  seen  before,  like  orange,  yellow
                                                            and baby blue. Metal is making a nice
                        of Bruce Eyewear, with two stores in
                        Vancouver. “We’re seeing everything from   comeback, thanks to its light weight and
                        traditional silhouettes to cat-eye shapes   minimal look and I’ve seen a shift to larger
                        that would have been considered too   metal frames reminiscent of the ‘70s.”
                        feminine in the past. The gender fluidity    Men are definitely interested in the
                        of eyewear fashion is evident this season,
                        regardless of how a person identifies.”  design and construction of frames, adds
                                                            Randhawa. “The conversation with a male
                        This anything-goes approach extends  client will include all these areas and it’s
                        to colour, with emerald green, bright  interesting to see how much information
                        blue,  red  and  orange  joining  traditional   will satisfy a male client. It’s a fine line
                        mainstays like black and tortoise, says  between offering enough and giving too
                        Vuksic.                             much.”


       8  /  MAY — JUNE 2020   /   www.ENVISIONMAGAZINE.ca  /
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