Get ready for Mido!
The 42nd edition of the international fair Mido is getting nearer. It will take place in Milan at the Fieramilano Rho-Pero from March 11th (Sunday) to 13th, for the first time on two weekdays. This decision was made to satisfy the requests of many exhibitors and visitors who expressed a preference for the fair to be held during the week.
Mido is not merely a showcase. It does not only share information on the products exhibited and the overall sector trends, but also, and above all, provides an overview of all the alternatives available in terms of the expertise and capacity of suppliers:skills in manufacturing products with particular specifications, outstanding creativity and innovation, and general reliability.
Mido is primarily an all-in-one event: its visitors will find previews of eyewear trends, the latest in lens and machinery technologies, high-fashion designer signatures, and emerging players making their debuts with new collections. Each pavilion is dedicated to a specific segment – a strong point that has stood the test of time. The key spaces of the fair include the Mido Fashion District, an exclusive space inaugurated this year where the most glamorous eyewear firms face-off, and the now historical Mido Design Lab, where cutting-edge firms in terms of experimentation and design can be found. The world of lenses has a dedicated pavilion that, beginning this year, encompasses a Health & Innovation area. The offering is completed by Mido Tech, the exhibition area dedicated to instrumentation and machinery.
The 2011 edition, with more than 1100 exhibitors from 44 countries and representatives of all 5 continents, recorded more than 42 thousand visitors, amounting to +3% over 2010 (+7% of Italian visitors), thereby confirming Mido as a leading international optical fair.
