Danica Patrick to endorse William Rast Eyewear and Racing Eyewear
William Rast, the « New America » denim culture brand, founded by Justin Timberlake in 2005, and winner of the 100th Anniversary Indianapolis 500, has signed a multi-year endorsement agreement together with their eyewear license partner Viva International Group, for racing superstar Danica Patrick to endorse William Rast Eyewear and William Rast Racing Eyewear. Patrick will be wearing William Rast on and off the racetrack and will be featured in upcoming campaigns.
Patrick’s endorsement of William Rast, coincides with the consumer launch of the William Rast Eyewear line this year, which includes both optical frames and sunglasses for women and men, and a special William Rast Racing Eyewear collection that features sporty, athletic styles with upgraded materials and features.
William Rast, known for its contemporary American-made premium denim for women and men, has had a strong connection to the world of racing since its inception through the presentation of its New America aesthetic and philosophy to iconic races and events. This year at the Indy 500, William Rast not only announced the partnership with Danica Patrick, but also won the prestigious race with the William Rast car, piloted by Dan Wheldon.
Frank Rescigna, president of Viva says: « We are excited to be partnering with Danica Patrick and to be adding William Rast’s modern attitude to this classic racing event. As a groundbreaking athlete, Danica is a perfect fit for the William Rast brand, and an ideal ambassador for the William Rast Racing Eyewear collection. »
